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G.A. Braun Chooses fourthchannel; Laundry Equipment Manufacturer to Enter E-business.


Business, Technology & Consumer/Retail Editors

COLUMBUS, Ohio--(BUSINESS WIRE)--June 13, 2000

E-business services provider fourthchannel announced today that G.A. Braun, a leading manufacturer of commercial and industrial equipment for the modern laundry and textile markets, has chosen fourthchannel to build and deploy their e-business selling site.

"fourthchannel's Internet business solution will give us the ability to sell our products and services to our customers faster and better," J.B. Werner, Vice President, G.A. Braun, said. "Their ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja).  delivery makes e-business a realizable goal for Braun."

"We made a commitment to serve the industrial equipment market and G.A. Braun's choice is validation See validate.

validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements.
 of that effort," said Jonathan York, fourthchannel chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our ASP model allows us to deliver a complete Internet Business Environment at a predictable cost."

G.A. Braun carries the most complete line of equipment in the world: washer/extractors from 200 to 800 pounds capacity, tumble dryers tumble dryer or drier
Noun

an electrically-operated machine that dries wet laundry by rotating it in warmed air inside a metal drum

tumble dryer n (BRIT) → secadora 
 from 200 to 850 pounds capacity, batch tunnel washer A tunnel washer, also called a continuous batch washer, is a computerized industrial laundry machine designed specifically to handle heavy loads. As the name implies, the device consists of a long metal tube called a tunnel.  systems and a full line of high-speed feeding, ironing and folding equipment. Braun is a pioneer in the development of fully automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 "smart" laundry systems with products such as: WASHNET NT, the industry's first Windows-based computer controller for washing, drying, finishing, and material handling systems; and SerView(SM), a revolutionary remote system for customer support and training. Braun will use fourthchannel's profitlaunch(TM) to sell their products on their site at www.gabraun.com

About fourthchannel

fourthchannel, an e-business services provider, provides manufacturers and distributors a complete e-business solution that increases revenues and margins, protects brands, and offers exposure to new and larger markets. fourthchannel's services include full-featured selling solutions, based on the profitbuilder(TM) and profitlaunch services, that completely integrate with internal computer systems, external partners, and marketplaces. fourthchannel was recently named one of Upside Upside

The potential dollar amount by which the market or a stock could rise.

Notes:
This is basically an educated guess on how high a stock could go in the near future.
See also: Bull, Downside
 Magazine's "Hot 100" privately held technology companies (http://www.fourthchannel.com).
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Publication:Business Wire
Date:Jun 13, 2000
Words:310
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