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G. Heileman Brewing Co. disputes Miller Sharp's claim.

G. Heileman Brewing Co. disputes Miller Sharp's claim

G. Heileman Brewing Co., makers of Kingsbury non-alcoholic beer, has disputed the claims by the Miller Brewing Co. that other brewers are not able to produce a non-alcohol brew with real beer taste.

The claim made by David Krishock, new products category director, Miller Brewing Co., in a recent interview stated that non-alcohol beers in the U.S. "had not taken off in the U.S. largely because they lacked the taste of regular beer, and because brewers found it difficult to brew a non-alcohol beer with real beer taste."

Heileman countered saying its products provide the optimum in taste by removing the alcohol at the proper time during the brewing process.

"The production of alcohol in beer making is essential to the taste of the product," said Hans Reuther, vice president, G. Heileman. "Extensive research and development has shown through development of alcohol, alcohol-related flavor compounds are formed which are imperative to the basic profile of beer flavor."
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Title Annotation:Miller Brewing Co. claims non-alcoholic beers lack true beer taste
Publication:Modern Brewery Age
Date:Nov 20, 1989
Words:167
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