G'NIGHT NOW FROM NBCVILLE.Byline: TOM HOFFARTH Sydney? Guess ya had to be there. Most of us poor prawns who stupidly relied on a device called a television to get a taste of the Down Under Experience apparently missed a pretty cool bash. Before NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. does a flip kick and takes another gleeful glee·ful adj. Full of jubilant delight; joyful. glee ful·ly adv.glee breaststroke through its pool of advertising profits, it best have another plan ready for next time. Otherwise this tape-delayed mess is likely to erupt into a huge Greece fire during the 2004 Summer Games This article is about the Epyx video game series. For the international multi-sport event, see Summer Olympic Games. Summer Games is a sports video game developed by Epyx and released by U.S. Gold based on sports featured in the Summer Olympic Games. in Athens, and trying to put that out with a glass of water ain't smart. In fact, here are a few helpful household hints: --1. Please read audience closely before attempting to operate heavy machinery. Don't assume that just because the Olympics in the past were a must- see-TV American ritual that it's gonna be an automatic attraction. We gotta lotta stuff going on in our lives. We don't have time to wade through five hours of a buncha repetitive commercials, scmaltzy features and idle Jimmy Roberts chitchat just to verify the results we already knew about. Turns out that NBC's breakdown each night was 30 percent features to 70 percent competition, though it honestly felt like it was reversed. NBC says it'll go with 3 1/2-hour prime-time blocks for the 2002 Winter Games to see if that's more digestable. Good call. --2. Defrost de·frost v. de·frost·ed, de·frost·ing, de·frosts v.tr. 1. To remove ice or frost from: defrosted the windshield. 2. To cause to thaw. v. video thoroughly before reheating Reheating The addition of heat to steam of reduced pressure after the steam has given up some of its energy by expansion through the high-pressure stages of a turbine. . If viewers are going to watch a sporting event on tape, it better be good. Like Bud Greenspan-type good. NBC had more than 140 profiles on athletes, and it seems as if every last one was used. Even our little buddy Bob Costas seemed to find the feminization feminization /fem·i·ni·za·tion/ (fem?i-ni-za´shun) 1. the normal development of primary and secondary sex characters in females. 2. the induction or development of female secondary sex characters in the male. of the presentation redundant after awhile. If there are so many NBC True Hollywood Stories to be told, set up one channel for the artifical drama and another for real-sports results. Today I could tell ya who grew up in a broken home, was struck by lightning or woke up every morning at 3 a.m. to train. But I have no idea who won the decathalon. That's not right. --3. Apply live coverage as a tourniquet tourniquet (t r`nĭkĕt, –kā, tûr`–), compression device used to cut off the flow of blood to a part of the body, most often an arm or leg. to stop the bleeding. Athens presents a 10-hour time difference (noon here, 10 p.m. there), which means events staged there in prime time would work as great morning viewing for us. We don't expect miracles, but why not turn MSNBC MSNBC Microsoft/National Broadcasting Company and CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. up a notch to provide this option? Those two channels were clearly the bright spots to NBC's coverage. Or at least be enlightened about what CBS (Cell Broadcast Service) See cell broadcast. has done with the NCAA basketball tournament There are six main NCAA Basketball Tournaments.
If an event suddenly comes up that might warrent live coverage, go for it, like Saturday night's U.S. gold-medal basketball game (even if it was just for the East Coast). A few hours old is understandable; a few days old isn't. --4. Keep soda water handy. That's just plain common sense. In case you need to hose down Jim Gray, there it is. --5. Wrap a cold, damp cloth around Dick Ebersol's head to reduce swelling. He made the claim that, in daily phone surveys of hundreds of viewers, ``the positive rating for NBC's coverage has never fallen below 90 percent.'' So stop calling your friends and relatives. In terms of the ratings and profits he brought the network the last two weeks, the Dickster deserves gold. These might end up as the lowest ratings for a Summer Games since '68, but that is due in part to our divergent livestyles. No one gets nightly ratings of 20 any more. But for arrogantly refusing to be flexible in light of public reaction, the guy who helped create ``Saturday Night Live'' remained wrapped up in his slide-show strategy. So he deserves whatever criticism, fair or otherwise, that comes his way. In conclusion, this wasn't a true disaster for NBC. It pummeled every other network night in and night out with viewers. But by setting the ratings bar so high, and creating an exclusivity with a news event that no one has an intrinsic right to no matter how much they paid, it proved how out of touch it was. NBC's best hope is that Toronto wins the 2008 bid and we're back in L.A. for 2012. Otherwise, this'll be a party every four years that TV is incapable of covering. |
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ful·ly adv.
r`nĭkĕt, –kā, tûr`–)
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