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FutureWorks To Offer Media Strategies for Emerging Technology Companies at Breakthrough 2001.


Business Editors/High Tech Writers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--May 8, 2001

Technology PR Agency Sponsors Startup.com Event To Help Companies

Succeed in the Next Economy

FutureWorks Inc., will sponsor and exhibit at the Breakthrough 2001 exposition and conference to be held May 9 and 10, 2001 at the Concourse Exhibition Center in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Breakthrough 2001 addresses the challenges of the "next economy" through an invitation-only conference for executives who lead funded, high-growth ventures. FutureWorks will meet with executives to discuss effective publicity strategies for emerging companies.

The exposition is presented by Startups.com, a provider of growth-critical business consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
. Attendees include venture capitalists Venture Capitalist

An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding.

Notes:
Venture capitalists usually expect higher returns for the additional risks taken.
, entrepreneurs, service providers and industry leaders.

FutureWorks will also host a Q&A session on how companies can use PR to even the playing field and compete effectively with cash-rich competitors. FutureWorks founder Brian Solis will draw on his experience at helping companies successfully introduce new products and services into competitive markets to field questions and lead the discussion.

         Location:         Turnstone Next Era Office

         Date:             Thursday, May 10

         Time:             3:00 p.m.  - 3:15 p.m.


"From Dot Com dot com - com  to Dot Bomb, the industry learned valuable lessons in good and bad publicity and how the wrong stories, told by the wrong people, will bait bait

a preparation containing a palatable food substance such as raw meat, carrot or bran and a pharmaceutical or poisonous substance. The purpose is to introduce the medicament or poison into the unsuspecting animal.
 the sharks Sharks may refer to:
  • Sharks, a group of cartilaginous fishes
Sports teams
  • Cronulla Sharks, an Australian rugby league team
  • East Fremantle Sharks, an Australian rules football team
  • Los Angeles Sharks, a former U.S.
," said Brian Solis, principal of FutureWorks Inc. "This is an excellent opportunity for startups to get the inside stories on the real-world media challenges and pitfalls, mistakes and successes others have faced and conquered."

Additional information on Breakthrough 2001 is at www.startups.com/breakthrough. More information on FutureWorks is at www.future-works.com.

About FutureWorks, Inc.

FutureWorks partners with growth-stage start-ups to Fortune 500 publicly traded companies publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
 to increase their visibility and customer-pull, cultivate existing markets and create new opportunities that are necessary to expand their businesses. FutureWorks is the communications bridge from the manufacturer to the ultimate customer. The company's specialty is to understand technology and to help clients deliver real-world solutions to the right target audiences. Unlike traditional PR, FutureWorks has become an information aggregator, providing meaningful content to media, analysts and market influencers.

The agency is headquartered in San Jose at 2375 Zanker Road Suite 200. FutureWorks can be reached at 408-428-0895 or on the Web at www.future-works.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 8, 2001
Words:379
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