Future Hype.Future Hype Bob Seidensticker Berrett-Koehler Publishers 253 Montgomery Street Montgomery Street is a north-south thoroughfare in San Francisco, California, in the United States. It runs about 16 blocks from the Telegraph Hill neighborhood south through downtown, terminating at Market Street. , Suite 650, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA 94104 1576753700 $15.95 www.bkconnection.com Future Hype: The Myths Of Technology Change by Bob Seidensticker (a 25 year veteran of the technology industry and holder of thirteen software patents) is an iconoclastic i·con·o·clast n. 1. One who attacks and seeks to overthrow traditional or popular ideas or institutions. 2. One who destroys sacred religious images. collection of "insider insights" debunking de·bunk tr.v. de·bunked, de·bunk·ing, de·bunks To expose or ridicule the falseness, sham, or exaggerated claims of: debunk a supposed miracle drug. common misconceptions about the role, function, and progress of technology. Providing readers with wealth of useful data and often surprising information, Future Hype reveals nine technological myths including: the disproval of the rate change is not exponential; important new products do not arrive any faster then they ever have; the analytical perspective that the internet doesn't really change everything; and more interesting and documented observations. Future Hype is very strongly recommended reading for students of science and technology, popular culture and contemporary sociology Contemporary Sociology (CS) is an academic journal in the field of sociology, published bimonthly (January, March, May, July, September, November) by American Sociological Association. , as well as non-specialist general readers interested in the impact of technology on their lives, their communities, and their future. Michael J. Carson Reviewer |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion