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Future's bright for high street shops; CAMPAIGN: Students to help in sprucing up stores left empty by recession.


Byline: By Neil Elkes

SHOPS in Birminghamleftempty and derelict by the recession are to be spruced up with student artwork.

Birmingham City Council has asked art students from Matthew Boulton College Matthew Boulton College is a Further and Higher Education college situated in the Eastside of Birmingham, West Midlands. It has Centre of Vocational Excellence (CoVE) status in Print Media & Graphics, Business & Professional Services and Vocational Medical Sciences.  to come up with eye-catching designs to hide the gloomy spectre of empty shelves and whitewashed windows.

The new window dressing Window Dressing

A strategy used by mutual fund and portfolio managers near the year or quarter end to improve the appearance of the portfolio/fund performance before presenting it to clients or shareholders.
 will be introduced in city council-owned shopping parades but could be extended to private malls, if landowners agree.

It comes a week after the Local Government Association called on the Government to allow councils to take over shops once they have been empty for three months, and turn them into community drop-in centres, art galleries or youth clubs.

Other suggestions included converting many of the former Woolworths stores into short-term market halls for local traders.

And while these ideas are waiting to get off the ground, Birmingham City Council's regeneration chief, Coun Neville Summerfield, is spearheading the use of student artwork on empty shops.

He said: "We have a number of schemes in place looking at how we can dress shops that become empty in the city so they do not cause an eyesore eye·sore  
n.
Something, such as a distressed building, that is unpleasant or offensive to view.


eyesore
Noun

something very ugly

Noun 1.
 for fellow traders.

"In particular we are working with Matthew Boulton College on a competition challenging students to design eye-catching images depicting Birmingham's vitality and diversity.

The winning entries will then get produced and be available at a relatively low cost to use on both council properties and others where we can come to an agreement with the commercial landlord.

"We believe such moves are crucial to maintaining the vibrancy of our shopping centres, and would warmly welcome any moves by Government which were designed to help us achieve this." Council officials are in talks with owners of shopping centres such as the Pallasades to see if they want to come on board.

What do you think? Visit www.

birminghammail.net and click on 'Forums' or email letters@birminghammail.net

CAPTION(S):

Kings Heath Kings Heath is a suburb of Birmingham, England, three miles south of the city centre. It is the next 'village' south from Moseley on the Alcester Road. The central shopping area runs along the High Street and Alcester Road, and the shops include branches of national chain stores,  High Street has many disused shop units.
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Publication:Birmingham Mail (England)
Date:Mar 6, 2009
Words:327
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