Fusing the Generational Gap.

Business Editors/Hi-Tech Writers

BALTIMORE--(BUSINESS WIRE)--April 4, 2000

The Gen-X Press -- the Baltimore-based leading full-service consulting group specializing in Generations X and Y management and marketing solutions -- is holding a two-day exclusive conference to help employers and companies uncover and solve current generational management issues.

"Managing Generations: Welcome to the New Workforce" will be held on September 18-19, 2000 by the founders of The Gen-X Press and publishers of the newsletter, "Fusing the Gap."

Conference highlights:

-- Hear from national companies successfully managing Gen-X and

Gen-Y employees.

-- Learn about successful, common-sense management programs for

the new workforce.

-- Develop strategies for a cohesive, intergenerational workplace

by leveraging shared core values.

-- Utilize effective Internet and Intranet strategies that attract

and retain employees.

-- Uncover myths of Generation X and Y work ethics.

-- Create reward systems that improve morale and productivity.

-- Participate in interactive workshops and roundtable

discussions.

-- Gather real-time research from a live focus group panel.

The company's research-based employment and marketing insights, and proven track record, have earned The Gen-X Press wide respect. Featured in Entrepreneur's Hot Biz section in 1999, The Gen-X Press' informed perspectives have also appeared in: Selling Power, CBS Saturday Early Show, USA Today, Entrepreneur's Business Start-Ups, Wealth Building, and HOMEBusiness Journal.

"(The Gen-X Press founder) Michael Blackstone is my expert for Gen-X and Gen-Y information," confides Pamela Rohland of Rohland Communications. "He is accessible and responsive, and able to explain the mysteries of generational differences without being condescending or patronizing."

The Gen-X Press tackles Generations X & Y issues by performing thorough, ongoing research. This means going directly to Gen-X and Gen-Y employees and consumers to discuss and dissect work issues.

"Our research encompasses a diverse group of businesses, and our bottom-to-top approach allows us to focus on the employees, the heart and soul of every organization," says Michael Blackstone. "Then we utilize our data to help top management understand the actual issues affecting workplace morale and productivity."

The company is currently working on two publications that exemplify this approach, serving as essential tools to both managers and product/service marketers.

Generated from extensive market surveys, face to face interviews, and case-studies, the books will expose the counterproductive myths many upper management maintain about Gen-X and Gen-Y, and offer practical, data-supported employment solutions, and marketing strategies.

The founders of The Gen-X Press are members of the American Marketing Association, American Management Association, and Society for Human Resource Management.

For more information or to inquire about speaking opportunities at the September conference, or to read The Gen-X Press' quarterly newsletter "Fusing the Gap," visit: http://www.genxpress.com.