Furniture.com and Home Enterprises Inc. Announce Three Year Marketing, Multi-Media Venture.FRAMINGHAM, Mass.--(BUSINESS WIRE)--Oct. 27, 1999-- Home furnishing industry e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. leader Furniture.com (www.furniture.com) and Home Enterprises Incorporated (HEI HEI Higher Education Institution (UK) HEI Health Effects Institute HEI Hautes Études Internationales HEI House Ear Institute HEI Healthy Eating Index HEI Hautes Etudes d'Ingénieur HEI High-Explosive Incendiary ) - producer of the television program Joy Philbin's HAVEN(R) - are joining forces in a three-year marketing and multi-media content partnership to help consumers create their dream homes. The partnership makes Furniture.com the exclusive online furniture sponsor of HEI's media properties, including the nationally-syndicated weekly half-hour Joy Philbin's HAVEN(R) television program - which reaches 200 million consumers, plus provides Furniture.com with a significant presence in the HAVEN print publications: HAVEN Your Home, Your Way Magazine and HAVEN Newsletter. The partnership also provides Furniture.com with exclusive rights to feature HAVEN home decorating and furnishing video and print features and how-to information on the Furniture.com website. In addition, the venture includes the establishment of reciprocal links A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. between the HAVEN (www.HavenTV.com) and Furniture.com (www.furniture.com) websites, and the development of a variety of joint offline and online marketing programs, contests and events. "Two-thirds of Americans say they're unhappy with their home decor - and grade their home furnishing efforts with just a C+. There's clearly a strong and continuing need among consumers for quality information and inspiration on furnishing and improving their home environment," said Furniture.com CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Andrew Brooks. "As the industry's e-commerce leader, we see this venture as a truly exciting opportunity to help in fulfilling that need." "We know from our years of experience interfacing with the consumer that the services and programs that offer help, advice and information can help the consumer make better, faster and more confident purchasing decisions. Our role is to provide them useful information and good advice," said HEI President Robert Nightengale, Jr. "This marketing liaison with Furniture.com provides a synergism synergism /syn·er·gism/ (sin´er-jizm) synergy. syn·er·gism n. Synergy. synergism that is responsive to the changes consumers are making in their lifestyles and buying patterns. I believe our effort will be good for the industry, as well as for our companies." About Furniture.com Furniture.com, at http://www.furniture.com, is the e-commerce leader in the growing $178 billion U.S. furniture and home furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. market. Furniture.com is the most visited online furniture site, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. measurement firms, and is the #1 Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Furniture Store as rated by Gomez Advisors, Inc. Furniture.com is revolutionizing the way consumers shop for furniture by delivering the world's best furniture shopping experience, where consumers create their own personal showroom by selecting their favorite items from the largest selection of furniture online. Furniture.com personalizes the furniture shopping experience with customized high-tech/high-touch services, including live expert Design Consultant assistance, a unique Personal Shopper Personal shopping is a occupation of people who help others shop by giving advice and making suggestions to customers. They are often employed by department stores and boutiques (although some are freelance or work exclusively online). service, the innovative Room Planner, free Red Carpet Delivery and in-home set-up, and a customer satisfaction guarantee. Furniture.com is a Lycos Top 5% website, an eMarketer Top 10 eBusiness Sites Online, and a member of BBBOnline, TRUSTe, and VeriSign. Furniture.com is a registered trademark of Furniture.com, Inc. About Home Enterprises Inc. Home Enterprises Inc. is an integrated media company producing television programming, radio programming, magazines and newsletters focused on the home. Among its properties is the 1/2 hour, weekly, nationally syndicated television program "Joy Philbin's HAVEN(R), which is now in its seventh TV season. HAVEN(R) is a registered trademark of The Home Furnishings Council. |
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