Furby, the Hottest Toy in History, Gets Its First Friend; Shelby Makes Its World Debut in Time for Easter.Business Editors NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and on Business Wire's Web site at www.businesswire.com VERNON HILLS, Ill.--(BUSINESS WIRE)--April 9, 2001 Hasbro's Tiger Electronics will make toy history once again with the introduction of Shelby(TM), the talking, animatronic clam packed with tons of attitude. This clam character will get its very own Beach Party Blast in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. at FAO FAO, n See Food and Agriculture Organization. Schwarz on Thursday, April 12th. Furby(R) was the number one toy in 1999 as well as one of the most successful toys of all time, and Furby fans have been looking forward to Furby's new pal. Shelby has 70% more vocabulary and 50% more memory than Furby. It also speaks three times the phrases, has more sensory input and double the built-in features that can be unlocked through play. The smart-aleck clam with moving eyes, mouth, antennae and shell also has twice Furby's mechanical resolution and more than double the animatronic movement. Shelby speaks English, Furbish fur·bish tr.v. fur·bished, fur·bish·ing, fur·bish·es 1. To brighten by cleaning or rubbing; polish. 2. To restore to attractive or serviceable condition; renovate. and its own special language, Shelbish. Not only does it come with a vocabulary of 275 words and over 1000 phrases, it can also communicate with other Shelbys, Furbys, Furby(R) Babies, Gizmo Slang for any hardware device. See gadget. (TM) and E.T.(TM) Like Furby, Shelby responds to its surroundings through light, sound, and touch, and develops the more children play with it. Shelby lives in a shell, so it will clam up if it's scared or sleeping! It also plays games such as Ask Shelby and Hide and Seek, tells knock-knock jokes and even exercises. Approximate retail: $24.99 To date, over 40 million Furbys have been sold worldwide in 57 countries. Furby has been translated into 10 languages. "Millions were wowed by Furby. Furby instantly captured people's attention. Shelby has the same magic," said Roger Shiffman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Tiger Electronics. "Shelby will make a great Easter gift," added David Niggli, COO of FAO Schwarz. Tiger Electronics, a division of Hasbro, Inc. leads the industry in technology-driven entertainment and lifestyle products for the whole family. Tiger's core brands, products and licensed properties include: Furby(R), Shelby(TM), Poo-Chi(TM), Robo-Chi(TM), Hitclips(TM), Who Wants To Be A Millionaire(TM), Wheel of Fortune(TM), Jeopardy!(TM), Harry Potter and the Sorcerer's Stone(TM), Jurassic Park III(TM), Monsters, Inc., Atlantis, Bob the Builder <noinclude></noinclude> <noinclude></noinclude> Bob the Builder is a children's television character created by Keith Chapman. Bob appears as a construction contractor in a stop motion animated programme with his colleague Wendy, various neighbours (TM)and many more. Tiger Electronics - Where Technology Comes to Play(TM). Hasbro (NYSE NYSE See: New York Stock Exchange :HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in brands and products provide the highest quality and most recognizable play experiences in the world. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.040901/bw1 |
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