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FunnelWeb.


FunnelWeb FunnelWeb - A literate-programming tool by Ross Williams <ross@spam.adelaide.edu.au>. It emphasises simplicity and reliability. It provides a macro facility and assists in the production of typeset documentation. It is independent of the input programming language. , a high-performance, multi-platform web site traffic analysis tool, lets you know what's happening on your company's site in terms of usage, referrals, loyalty, customer profiling, click--through, stickiness See sticky.  and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , so you can evaluate the site's effectiveness.
COPYRIGHT 2000 Financial Executives International
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Financial Executive
Article Type:Brief Article
Geographic Code:1USA
Date:May 1, 2000
Words:37
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