FunMail and Globe Telecom Harness the Force to power Star Wars Episode II SMS Messaging System.Business/Technology Editors PLEASANTON, Calif.--(BUSINESS WIRE)--May 23, 2002 Exclusive Globe Star Wars Episode II system will let Globe customers use movie content in everyday messaging FunMail and Globe Telecom announced a Star Wars Episode II messaging system Software that provides an electronic mail delivery system. It is made up of the following functional components, which may be packaged together or independently. Mail User Agent using famous Star Wars Episode II character and elements from the upcoming movie. The private-labeled FunMail system uses Globe Telecom's exclusive rights in their territory for Star Wars Episode II content, and was integrated into Globe's existing FunMail installation. "Our existing relationship with Globe enabled us to turn this system for them very quickly," said FunMail CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Adam Lavine. "FunMail Studios designed the content, which we integrated, tested and launched within two weeks." The system uses FunMail's patent-pending natural language processing Natural language processing Computer analysis and generation of natural language text. The goal is to enable natural languages, such as English, French, or Japanese, to serve either as the medium through which users interact with computer systems such as technology to select the most appropriate content for a user's message. The system has special phrases and key words associated with the upcoming movie, such as "use the force" or "Yoda." The Star Wars Episode II FunMail system also leverages an existing database of over 10,000 phrases to find the most appropriate content for a user's message. The Star Wars Episode II content was integrated into the SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. FunMail product. The FunMail product is marketed under the Globe brand "FunTXT" in the Philippines. The Star Wars Episode II messaging system was created under Globe's existing licensing agreement with Lucasfilms. For more information, visit www.funmail.com About FunMail: FunMail Inc. provides carrier-grade content-driven visual messaging solutions for wireless operators worldwide. Founded in 1999 and headquartered in Pleasanton, California Pleasanton, nicknamed "P-town"<ref name="">Ptown (Pleasanton) Bike Advocates Meeting, East Bay Bicycle Coalition website, August 14, 2007, retrieved August 17, 2007, is a city in Alameda County, California and was incorporated in 1894. , FunMail's unique patent-pending technology integrates with existing SMS and MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. messaging networks to upgrade their capabilities to include visual messaging. About Globe Telecom Globe Telecom is a full service telecommunications provider offering wireline, digital wireless, international telephony, inter-exchange carrier (IXC (1) (IntereXchange Carrier) An organization that provides interstate (long distance) communications services within the U.S., which includes AT&T, MCI, Sprint and more than 700 others. See LATA. (2) (IXC Communications Inc., Austin, TX, www. ) service, data communications and Internet services. It operates the Philippines largest GSM (Global System for Mobile) communications network. Globe Telecom is a Philippine company of Ayala Corporation and Singapore Telecom International. |
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