FunMail Demonstrates Live MMS Service at CommunicAsia; FunMail One of the Few Multimedia Messaging Applications to be Shown Live.Business Editors/High-Tech Writers CommunicAsia 2002 SINGAPORE--(BUSINESS WIRE)--June 18, 2002 FunMail demonstrated live animated MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. service at CommunicAsia in Singapore this week, one of a small handful of live consumer MMS applications on the show floor. The demonstration, running in CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group Wireless Data Solutions' booth, shows FunMail's patent-pending Media Engine generating unique MMS messages on-the-fly, based on a user's SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. text. "The FunMail MMS Animated Messaging service is up live and running for the world to see. It works," said FunMail CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Adam Lavine. "Anybody can use FunMail -- all you have to do is type in a SMS, and it is magically transformed into a color animated MMS message. The animations with characters like Garfield and South Park really make these color phones come to life." The FunMail MMS Animated Messaging service uses the same rendering See render. (graphics, text) rendering - The conversion of a high-level object-based description into a graphical image for display. For example, ray-tracing takes a mathematical model of a three-dimensional object or scene and converts it into a bitmap image. engine now powering FunMail's official NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan's NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services. I-mode service in Japan. To use the service, a user types in a SMS, and then sends the message to a FunMail MMS-enabled shortcode. The FunMail Relevancy Engine scans the SMS, then uses the FunMail Rendering Engine, which generates an animated MMS in real-time. The animations are usually 10 seconds long, starring popular characters such as Garfield and South Park. The animations tend to be between 10k and 20k in size, and are transferred to the T68i phone over Singtel's GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. network in a matter of seconds. To create a FunMail MMS, a user simply types in a SMS with their desired message, such as "LUNCH 2DAY?" The FunMail system then analyzes that message, and generates a color animation with the user's favorite character, such as Garfield eating a hamburger. The service generally takes 10 to 12 seconds to generate and send the animated MMS message. "All the MMS market studies have shown that if MMS service isn't convenient, users will revert re·vert v. 1. To return to a former condition, practice, subject, or belief. 2. To undergo genetic reversion. back to SMS," said Lavine. "FunMail combines the convenience of SMS with the magic of MMS." Visitors to CommunicAsia can view the FunMail MMS Animated Messaging service by visiting CMG's booth. For more information, visit www.funmail.com About FunMail: FunMail Inc. provides carrier-grade content-driven visual messaging solutions for wireless operators worldwide. Founded in 1999 and headquartered in Pleasanton, Calif., FunMail's unique patent-pending technology integrates with existing SMS and MMS messaging networks to upgrade their capabilities to include visual messaging. |
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