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Fun and Easy to Use, Fujifilm's New FinePix 2300 Can be a Picture-Taker's Gateway Into the World of Digital Photography.


Business/Technology Editors

NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on

Business Wire's Home Page at www.businesswire.com and at

www.newstream.com

ELMSFORD, N.Y.--(BUSINESS WIRE)--Feb. 1, 2001

Fujifilm's Latest Entry-Level Model Takes the Guess Work Out of

Digital Photography - Without Sacrificing Picture Quality

Today, Fuji Photo Film U.S.A., Inc. introduced the FinePix 2300 digital camera, the latest in Fujifilm's popular line of entry-level FinePix digital photography products. Designed with the first-time digital photographer in mind, the FinePix 2300 -- which will carry a suggested list price of $279 when it hits store shelves in April -- offers point-and-shoot convenience with a 2.1 megapixel One million pixels. Refers to the resolution of a digital imaging device (monitor, scanner, video camera, still camera, etc.). For example, a five-megapixel digital still camera might take a picture composed of 5,038,848 red-green-blue color dots (pixels).  CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
 imager for simple, yet quality picture taking with outstanding color. The new FinePix camera will be shown publicly for the first time at the Photo Marketing Association trade show in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S.  on February 11, 2001.

With digital cameras sitting atop of many wish lists this past holiday season, it's no wonder digital photography has become one of the most talked about categories in consumer electronics. In its 2001 digital camera forecast, InfoTrends Research Group, a leading market research firm, reported that North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 digital camera sales of cameras priced over $100 are expected to reach 6.7 million units, a 53% unit growth over 2000. First time purchasers, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 InfoTrends, are expected to account for approximately 80% of that figure with the majority seeking a camera under $300. It is this segment of the consumer population that Fujifilm is targeting with the FinePix 2300.

The FinePix 2300 mimics the lightweight, user-friendly design of its MX-1200 and FinePix 1300 predecessors, allowing users to work its main functions via a few controls on the back of the camera. Aside from the 1.6-inch color, liquid crystal display liquid crystal display (LCD)

Optoelectronic device used in displays for watches, calculators, notebook computers, and other electronic devices. Current passed through specific portions of the liquid crystal solution causes the crystals to align, blocking the passage of light.
 - on which the user can view the subject both before and after the picture is taken - the most recognizable feature of the FinePix 2300 is its function control dial. This dial allows users to navigate effortlessly ef·fort·less  
adj.
Calling for, requiring, or showing little or no effort. See Synonyms at easy.



effort·less·ly adv.
 through the camera's various shooting and playback modes. To take pictures, the user simply rotates the dial to the "camera" icon, locates the subject in the viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes.  and then depresses the shutter button The shutter button is a button found on many cameras. When you press it, it opens the shutter of the camera. On many cameras, the shutter will then close automatically after the shutter speed has elapsed. . To view captured images, a turn of the dial to the playback mode (signified sig·ni·fied  
n. Linguistics
The concept that a signifier denotes.



[Translation of French signifié, past participle of signifier, to signify.]

Noun 1.
 by a green "play" arrow) lets the user view his or her pictures. While in the playback mode, the user can zoom in on an image up to 4x with the playback zoom by pressing the arrow button next to the mode dial. A 2.5x digital telephoto mode is available at the camera's 680 x 480 resolution.

If desired, a push of the nearby menu button will bring the user to the delete To remove an item of data from a file or to remove a file from the disk. See file wipe, trash and undelete.

1. (operating system) delete - (Or "erase") To make a file inaccessible.
 mode. In this mode, the user has the option of removing one, some or all of his/her stored pictures on the FinePix 2300's removable SmartMedia(TM) card. Many of the camera's other functions, such as its five flash and six white balance modes, can be manipulated through this menu system. For fast and direct picture download to a computer, the FinePix 2300 is USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 compatible.

"There's a positive buzz surrounding digital photography right now and many consumers are eager to make their first leap into this category. Unfortunately, some are a bit apprehensive due to the lingering lin·ger  
v. lin·gered, lin·ger·ing, lin·gers

v.intr.
1. To be slow in leaving, especially out of reluctance; tarry. See Synonyms at stay1.

2.
 perception that these devices are difficult to use," remarked Darin Pepple, Brand Manager, Consumer Digital Products, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. "While that may have been true at some point in the past, digital camera design has come a long way and products like the FinePix 2300 are as user-friendly as today's point-and-shoot film cameras. If an interested purchaser feels comfortable around a 35mm film camera, he or she will certainly feel comfortable with a FinePix 2300."

Not to be overshadowed by its own functionality is the FinePix 2300's ability to take great pictures. Endowed en·dow  
tr.v. en·dowed, en·dow·ing, en·dows
1. To provide with property, income, or a source of income.

2.
a.
 with Fujifilm's Advanced Color Processing Technology, the FinePix 2300 produces images with vibrant color and detail at resolutions as high as 1600 x 1200.

To get the most out of his or her pictures, Fujifilm will provide the user with easy entrance to the Internet imaging world through a newly designed, FinePixViewer software program that will be included along with the FinePix 2300 and other new FinePix digital cameras. At the click of a few buttons, the FinePixViewer will link users directly to the World Wide Web for answers to frequently asked questions, picture taking tips, support utilities, updated drivers and the receipt of periodic and pertinent promotional announcements from Fujifilm.

Continued Pepple, "If a consumer desires to buy a digital camera for picture E-mailing and Web posting, the FinePix 2300 is ideal for these tasks as the picture files generated by the camera are small enough for these purposes," continued Pepple. "Plus, if the user wants sharp, colorful 4 x 6, 5 x 7 and 8 x 10-inch prints, the FinePix 2300 can deliver them as well thanks to its two megapixel CCD chip and Fujifilm Advanced Color Processing Technology."

Macintosh(R) and Windows(R) compatible, the compact FinePix 2300 (4.3" W x 3.0" H x 1.5" D) weighs in at 7.1 oz. The camera is powered by four premium AA alkaline batteries Alkaline batteries are a type of power cell dependent upon the reaction between zinc and manganese dioxide (Zn/MnO2).

Compared with original
zinc-carbon batteries, while both produce approximately 1.
, comes bundled with an 8MB SmartMedia card and will ship with Adobe PhotoDeluxe PhotoDeluxe was a consumer oriented image editing software line published by Adobe Systems until July 8, 2002. At that time it was replaced by Adobe's newly launched consumer oriented image editing software, Photoshop Elements. (R) Home Edition 4.0 software.

(EDITORS NOTE: FOR MORE INFORMATION ON THESE PRODUCTS, READERS CAN CALL FUJIFILM'S CONSUMER INFORMATION SERVICES See Information Systems.  AT 800.800.FUJI OR VISIT THE COMPANY'S WEBSITE AT HTTP HTTP
 in full HyperText Transfer Protocol

Standard application-level protocol used for exchanging files on the World Wide Web. HTTP runs on top of the TCP/IP protocol.
://WWW.FUJIFILM.COM).

About Fujifilm Digital Imaging

As the first manufacturer to offer a digital camera with removable storage media and the developer of the new Super CCD A type of CCD sensor from Fujifilm that is used in its digital cameras. Super CCD uses a honeycomb structure of octagon-shaped light sensors (photodiodes) at 45 degree angles rather than 90 degrees.  sensor, Fujifilm is a recognized digital imaging innovator. With a breadth of line that includes products for image capture, storage and output, Fujifilm offers a host of end-to-end imaging solutions, letting the user evolve from picture-taker to picture maker within minutes. What sets Fujifilm digital imaging products apart is the technology that goes into each and every product. Fujifilm is one of only a handful of marketers that both designs and manufactures the key capture elements of a digital camera -- the lens, CCD and image processing image processing

Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished
 mechanisms. This total control ensures strict adherence to design specifications.

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd., of Tokyo, a leading manufacturer of imaging and information products.

Adobe(R) and Adobe PhotoDeluxe(R) are trademarks of Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA.  Incorporated. Macintosh(R) is a registered trademark of Apple Computer, Inc. SmartMedia(TM) is a trademark of Toshiba, Corp. Windows(R) is a registered trademark of Microsoft Corp.

             FinePix 2300 Digital Camera - Specifications(a)

Sensor Type                  1/2.7-inch CCD, 2.1 million sensors

Image File Resolution        File Output: 1600 x 1200 (1.9 megapixel
                              file), 1280 x 960 (1.2 megapixel file),
                              640 x 480 (VGA)

Lens                         36mm (35mm equivalent)

Digital Telephoto            2.5 X (VGA mode)

Macro Mode                   3.1 inches to 5.9 inches

Focus Range                  2.6 feet to infinity

Sensitivity (ISO)            Equivalent to ISO 100

Shutter Speed Automatic      (1/2 - 1/1000 sec.)

Image Processing             Fujifilm Advanced Color Processing
                              Technology

Storage Media                SmartMedia(TM) (3.3V, 2-128MB),
                              8MB included

Number of Images at          Fine     Normal     Basic
 1600 x 1200                  10        19         39
 resolution
 (8MB SmartMedia)

File Format                  JPEG (Exif) with 3 compression levels

White Balance                Advanced Auto plus 6 Modes

Flash                        Effective Range: 9.8 ft. (Max.)

Exposure Modes               Program AE, Manual EV Control

Exposure Meter               64-zone TTL metering

LCD Monitor                  1.6-inch D-TFD (55,000 pixels)

Interface                    USB (PC Card Adapter, Floppy Disk Adapter
                              and USB Card reader are optional)

DPOF Compliant               Yes

Power source                 4 "AA" Alkaline, Ni-MH or Ni-Cd (optional
                              DC5VAC adapter)

Auto Power Off Disable       Yes

Dimensions                   4.3 (W) x 3 (H) x 1.5 (D) in.

Weight                       7.1 ounces

Sharpness Control            No

Playback Modes               Auto Playback, 9-up, Zoom, Resize, DPOF

Burst Rate                   2 frames/sec. up to 9 frames (VGA)

Self Timer                   Yes

Flash Modes                  Auto, Red-Eye, Forced Flash, Suppressed,
                              Slow Sync

Viewfinder                   Optical

Continuous Exposure          Yes (640 x 480 only)

PC / Mac Compatible          Yes/Yes

Estimated Street Price       $279

(a) Specifications subject to change without notice.


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Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
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COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 1, 2001
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