Fumbling the ball.

San Francisco 49ers public relations director Kirk Reynolds thought he would show the team's players exactly what not to do when dealing with the media in a diverse city. Now he's apologizing for having done the wrong thing himself.

Reynolds lost his job with the team after it was revealed that he produced a training video last summer in which he impersonated Mayor Gavin Newsom engaging in racist jokes and officiating at a wedding of two topless lesbians. "I know the courts say we can't do this," Reynolds says in the video, according to the San Francisco Chronicle, right before the two women say "I do" and slink to the floor for some heavy petting.

Newsom called Reynolds an "idiot," and 49ers owners Denise and John York condemned the video. "Ostensibly, the video was created to raise player awareness about how to deal with the media and to demonstrate by example how poor conduct can unintentionally make news," they said in a statement. "Unfortunately, this video is an example in itself."