Fullplay Ships 10,000th Media Preview Station.

Business Editors/Entertainment Editors/High-Tech Writers

BELLEVUE, Wash.--(BUSINESS WIRE)--Oct. 21, 2002

Fullplay Media Systems, Inc. (OTC:FPLY) announced the shipment of the 10,000th media preview station, achieving a new milestone in the market for in-store, interactive merchandising systems.

Designed to Trans World Entertainment Corp.'s specifications for it's FYE retail store chain, these systems allow customers to scan and play previews of any song, movie or game from FYE's inventory. FYE is well positioned at the forefront of retailers utilizing new technologies to improve the in-store shopping experience for their customers. "Fullplay's achievement is a direct result of our solutions oriented approach and the design innovation we have brought to the product category," said Dennis Tevlin, CEO of Fullplay.

Trans World is in the process of deploying a total of 16,000 stations from Fullplay in 650 of its FYE stores across the US as part of its Listening and Viewing System (LVS) initiative. "We expect the deployment of the LVS technology to have a significant impact on sales," said Fred L. Fox, Executive Vice President of Merchandising and Marketing for Trans World. "Customer feedback in the stores has been very positive during the pilot and the early phase of deployment."

According to available market data, Fullplay's shipment of 10,000 stations represents more than 50% of the current market for media preview stations, making Fullplay the #1 provider worldwide. "Innovative retailers are taking advantage of new technologies to create an enhanced shopping experience for their customers," said James Brancheau, Vice President for Media Research at GartnerG2. "These systems are part of a new trend in retailing that seeks to increase the number of customer touch points and provide a range of new services within a store."

Fullplay was recently recognized as the 18th fastest growing technology company in the state of Washington by Deloitte & Touche.

About Fullplay Media Systems, Inc.

Fullplay is a leading designer of embedded software and hardware solutions for the converging Internet, digital media, entertainment and consumer electronics markets. Fullplay is headquartered at 12600 SE 38th, Suite 150, Bellevue, WA 98006, USA. Fullplay is listed on the OTC.BB under the symbol "FPLY" and can be reached on the web at www.fullplaymedia.com.

Certain information included in this communication contains statements that are forward-looking, such as statements relating to the future anticipated direction of the high technology industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth, litigation and potential contracts. These forward statements are subject to a number of known and unknown risks and uncertainties that could cause actual operations or results to differ materially from those anticipated. These risks include, among others, risks associated with unproven sales of the Company's products, risks associated with product development, risks associated with the litigation process, risks associated with liquidity and the risk that funding will not be available with terms acceptable to the Company or at all or that financing efforts currently in process will close. Certain of these risks and other risks are described in the Company's Form 10-KSB filed with the Securities and Exchange Commission (SEC) and available from the SEC's Web site at http://www.sec.gov/ The common stock sold by the Company, as reported in this communication, was not registered under the Securities Act of 1933, and the investors will not be able to offer or resell these securities in the United states absent registration or an applicable exemption from registration requirements.