Fullplay Responds to BarPoint Lawsuit.Business Editors BELLEVUE, Wash.--(BUSINESS WIRE)--Nov. 27, 2002 Fullplay Media Systems, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :FPLY) today countered assertions that the Company's Interactive Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. System (IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. ) infringes upon U.S. Patent No. 6,430,554 held by BarPoint.com. Fullplay's IMS brings the benefits and fluidity of digital media to in-store retail environments creating a "Clicks inside the Bricks" experience. Providing a platform for delivering services such as multimedia product previews, customer loyalty programs, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. services, and in-store advertising, Fullplay's IMS enhances the shopping experience while helping retailers increase their merchandising effectiveness. "After a review of the patent in question, our attorneys have concluded that there is no merit to this case whatsoever," said Dennis Tevlin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Fullplay. "Fullplay intends to fully defend its rights in this matter." About Fullplay Media Systems, Inc. Recently recognized as the 18th fastest growing technology company in the state of Washington by Deloitte & Touche, Fullplay is a leader in media delivery networks, hardware and services that realize the promise of a fluid, ubiquitous Internet, and convergence products that blend the best attributes of digital media, entertainment and consumer electronics. Fullplay is headquartered at 12600 SE 38th, Suite 150, Bellevue, WA 98006, USA. Fullplay is listed on the OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). .BB under the symbol "FPLY" and can be reached on the web at www.fullplaymedia.com. Certain information included in this communication contains statements that are forward-looking, such as statements relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc the future anticipated direction of the high technology industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. These forward statements are subject to a number of known and unknown risks and uncertainties that could cause actual operations or results to differ materially from those anticipated. These risks include, among others, risks associated with unproven unproven Dubious, nonscientific, not proven, quack, questionable, unscientific adjective Relating to that which has not been validated by reproducible experiments or other scientific methods for determining effect or efficacy sales of the Company's products, risks associated with the software development process and risks related to the transition to a new management team. Certain of these risks and other risks are described in the Company's Registration Statement on Form SB-2 and Form 10-KSB filed with the Securities and Exchange Commission (SEC). The registration statement is available from the SEC's Web site at http://www.sec.gov/ |
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