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Fullplay Media and Trans World Entertainment/FYE Move Ahead with Plans to Deploy New In-Store Multimedia Stations.


Business Editors & High-Tech Writers

BELLEVUE, Wash.--(BUSINESS WIRE)--April 29, 2002

Fullplay Media Systems, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:FPLY), a leading developer of multimedia merchandising systems, and Trans World Entertainment Trans World Entertainment Corporation is a chain of entertainment media retail stores in the United States. It currently operates over 800 freestanding and shopping mall-based stores under several brand names.  Corporation (Nasdaq:TWMC TWMC Tunbridge Wells Motor Club (UK) ), the nation's largest mall-based specialty music retailer, today announced Trans World/FYE's decision to order 16,000 Listening and Viewing Stations (LVS LVS Linux Virtual Server
LVS Live Vaccine Strain
LVS Las Vegas, New Mexico (Airport Code)
LVS Low Voltage Switchgear
LVS Logistical Vehicle System
LVS Laser Vibration Sensor
LVS Logistics Vehicle System
) for deployment throughout their FYE FYE For Your Entertainment
FYE First Year Experience
FYE Fiscal Year End
FYE Funding Your Education
FYE For Your Eyes (CSD-TV magazine)
FYE For Your Enjoyment
FYE Full Year Effect
FYE First Year Enrichment
FYE For Your Edification
 stores in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  in the third quarter of 2002.

Designed for Trans World by Fullplay, the LVS device is one of the first embedded devices to support Microsoft's Windows Media 8 technology; incorporating both WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates.  audio and WMV (Windows Media Video) A family of digital video compression technologies from Microsoft based on MPEG-4. Version 9 of the WMV codec was released to the SMPTE organization and became the SMPTE 421M standard, otherwise known as VC-1 (see VC-1).  video playback. The in store listening and viewing system connects the LVS multimedia preview stations within a single store location to a Microsoft WindowsXP server that provides access to all of the songs and videos from the store's catalog of titles. Using Windows Media technology to store and stream content, songs and videos can be accessed and previewed from any device at any time. Shoppers simply scan any CD or DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 in the store to access a particular song or video. The system is part of an overall strategic initiative to re-brand Trans World's 650 mall-based specialty stores and its web site under a single, unified brand, FYE (for your entertainment).

"Our pilot program for the LVS system has demonstrated that we can improve the in-store customer experience and favorably affect purchases through a compelling sampling experience," said Trans World Vice President of Marketing, Mark Hogan. "Moving forward with this initiative moves us closer towards achieving our goal of leveraging our expertise in music and entertainment, and building long-lasting relationships with our customers through an integrated online and in-store consumer experience and product offering."

About Fullplay Media Systems, Inc.

Fullplay is a leading designer of embedded software and hardware solutions for the converging Internet, digital media, entertainment and consumer electronics markets. Fullplay partners with many of the top brands in consumer electronics and entertainment, and holds a focused technology portfolio that includes the Dharma dharma (där`mə). In Hinduism, dharma is the doctrine of the religious and moral rights and duties of each individual; it generally refers to religious duty, but may also mean social order, right conduct, or simply virtue. (TM) Digital Media Development Platform; the Fullplay Media OS and Media Manager; the Darwin(TM) Digital Audio Jukebox; and the Muse Media Center. Fullplay is headquartered at 12600 SE 38th, Suite 150, Bellevue, WA 98006, USA. Fullplay is listed on the OTC.BB under the symbol "FPLY" and can be reached on the web at www.fullplaymedia.com.

FYE, a Trans World Entertainment brand, is the leading specialty retailer of music, movies, games and more. Trans World operates more than 900 retail stores, including more than 650 mall-based FYE locations, in 46 states and an online store at fye.com.

Certain information included in this communication contains statements that are forward-looking, such as statements relating to the future anticipated direction of the high technology industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. These forward statements are subject to a number of known and unknown risks and uncertainties that could cause actual operations or results to differ materially from those anticipated. These risks include, among others, risks associated with unproven sales of the Company's products, risks associated with the software development and risks associated with liquidity. Certain of these risks and other risks are described in the Company's Form 10-KSB filed with the Securities and Exchange Commission (SEC) and available from the SEC's Web site at http://www.sec.gov/.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 29, 2002
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