FullSeven Technologies Plans to Upgrade LetterMark Software With Microsoft .NET.Business Editors/High Tech Writers RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--(BUSINESS WIRE)--Oct. 2, 2001 Companies Benefit from Web-Integration and Branding Capabilities FullSeven Technologies, Inc. announced today that it plans to upgrade its LetterMark(TM) e-mail software system with Microsoft's .Net platform. LetterMark software has gained wide acceptance across various industries with its ability to enrich a corporation's e-mail communications with brand integration, easy Web site access, professionalism, and electronic contact information. "LetterMark software from FullSeven Technologies provides a valuable solution," said Kevin McCuistion, Exchange Group Product Manager at Microsoft. "We're excited to see how FullSeven has embraced Exchange 2000, its Web integration capabilities and the .NET platform to offer customers a platform that provides real business value to customers." LetterMark software has successfully fused the visual and relational power of Web media with one of today's top business tools: e-mail. Web enhanced e-mail has traditionally been the realm of costly e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. software requiring customers to spend time designing custom messages for occasional events or promotions. With LetterMark software, users make an impact with every message they send. With just a click, e-mail recipients have access to specific portions of the sender's Web site or other Web-based information, contact information, travel directions, etc. Not only does this keep a company's brand and image in front of the e-mail receiver, but more information about the company and the sender is instantly available through the e-mail's active Web links. The power of LetterMark e-mail can be experienced at www.fullseven.com/example.html. "It is jaw dropping to see the power of reusable re·use tr.v. re·used, re·us·ing, re·us·es To use again, especially after salvaging or special treatment or processing. re·us Web components fused with e-mail. With very little effort, we've integrated ASP.NET user controls, IBuySpy portal modules and Digital Dashboard (software) digital dashboard - A personalised desktop portal that focuses on business intelligence and knowledge management. Microsoft's version has a launch screen including stock quotes, voice mail and e-mail messages, a calendar, a weather forecast, traffic information, Web Parts into our corporate e-mail letterhead. My clients are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. synergy between corporate e-mail systems and intranets and LetterMark software enables that synergy," said Paula Paul, president of Paul Software, Inc. Paul Software is a Microsoft certified See certification. solution partner and assists FullSeven Technologies with Exchange 2000, Microsoft SharePoint Portal Server (1) A network server that deploys portal services to a public Web site or internal intranet. See portal. (2) An application that is used to develop, deliver and maintain a Web portal. , and Microsoft .NET See .NET. integration and development. The LetterMark software is deployed and administered via LetterMark.net, a Web-based management system for resellers, system administrators, designers and end-users. LetterMark.net was built with Active Server Pages (World-Wide Web, programming) Active Server Pages - (ASP) A scripting environment for Microsoft Internet Information Server in which you can combine HTML, scripts and reusable ActiveX server components to create dynamic web pages. IIS 4. running on Windows 2000 servers. Microsoft Outlook's extendable COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. and Active Server Pages are a large part of the technology behind the LetterMark engine. With the coming of the next generation .NET services, FullSeven expects the extension and integration with complementary platforms and services to accelerate. ".NET is an impressive evolution in Microsoft's platform services. We expect to gain efficiency in our development shop and increase the flexibility and integration points of the LetterMark platform," said John Brady, chief architect at FullSeven. FullSeven has also been invited to participate in the Microsoft .Net Early Adopter Program. This exclusive program will enable Microsoft and FullSeven to share expertise to facilitate understanding, awareness and adoption of the .NET Framework and VisualStudio.NET into potential FullSeven offerings and technologies. Some future milestones for FullSeven include pursuing tighter integration with the .NET framework and with .NET servers, such as Exchange 2000 and Microsoft SharePoint Portal Server. About FullSeven Technologies FullSeven Technologies is the leading provider of software and services that add value to corporate email communication. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , LetterMark(TM) software, integrates email communication with Web sites, intranets, extranets or other Web-based content. Using the LetterMark system, email is transformed to a stationery-like appearance including graphic Web links, brand identification, and a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. virtual business card with one-click access to additional information. Different templates can be created for individual business units within a company, or to carry specific information such as news items. The software works with existing e-mail applications, allowing employees to compose e-mail as usual. Recipients view the original message framed within a LetterMark template selected by the sender. All information included in the template is dynamic, meaning that it will be continuously updated as that information changes. The LetterMark system is an economical solution that can significantly increase the return on investment of a company's marketing activities. The LetterMark system is easy to implement, does not strain e-mail infrastructure, and enables IT personnel to support and manage HTML email efficiently. In addition to LetterMark software, FullSeven is currently developing a wide array of enhanced e-mail products and services, as it builds dominant expertise in this rapidly emerging market. More information is available at www.fullseven.com. |
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