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FullSeven Technologies' VP of Marketing and Sales Plans To Participate In Legal Marketing Conference.


Business Editors/High Tech Writers

RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--(BUSINESS WIRE)--Sept. 20, 2001

FullSeven Technologies announced today that Chris Hooper has been selected to participate in a roundtable discussion at the 2001 Southeastern Legal Marketing Association's "Wonderful World of Marketing" Annual Conference.

This event will be held Sept. 21-22 in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S.  at the Renaissance Orlando Resort.

The conference will focus on marketing trends and issues and professional development topics in order to help partners, marketing directors and administrative professionals in law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
  1. Clifford Chance, £1,030.2m – International law firm (headquartered in the UK);
  2. Linklaters, £935.
 effectively manage their marketing efforts. Hooper will address "Trends in Electronic Marketing" during the roundtable discussion by illustrating how FullSeven Technologies' LetterMark software revolutionizes day-to-date corporate e-mail for law firms. Other participants in the roundtable discussion include Wendy King of Alston & Bird and Kathleen Larrison of Holland & Knight.

"LetterMark software is very attractive to the law industry because firms are able to enhance their e-mail with a professional image, Web integration with law firm sites, intranets and extranets; and rich contact information. These e-mail capabilities are crucial for the firms as they professionally and effectively communicate with their clients," said Hooper. "Participating in the LMA LMA left mentoanterior (position of fetus).  Conference is a tremendous honor for LetterMark software and the FullSeven team."

Hooper's marketing background includes working with Quaker Oats and Cadbury-Schweppes, as well as brand consulting and communications management Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an  for financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, health care and software companies including SAS Institute SAS Institute Inc., headquartered in Cary, North Carolina, USA, has been a major producer of software since it was founded in 1976 by Anthony Barr, James Goodnight, John Sall and Jane Helwig. . He has a BA in journalism from the University of Georgia Organization
The President of the University of Georgia (as of 2007, Michael F. Adams) is the head administrator and is appointed and overseen by the Georgia Board of Regents.
 and an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from the Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. .

LetterMark Value to Law Firms

While FullSeven is introducing the LetterMark(TM) application across dozens of industries, law firms find particular merit in the LetterMark value proposition as they have become increasingly progressive in business development and marketing activities. LetterMark software allows law firms to build their professional images in e-mail communications, and more importantly, to drive e-mail recipients to their Web sites. LetterMark e-mail templates can be created for the overall firm and for individual practice areas, all carrying the logo and other graphic elements that distinguish the firm.

Prominently featured on the templates are links to major sections of the firms' Web site, to pages on specific practice areas, and to timely articles and information and registration options for events. LetterMark templates also carry rich contact information on the sender, allowing law firms to provide direct links to attorney bios, office directions and a v-card download of contact information that is pre-configured, and that does not require an attachment to e-mail messages.

About Legal Marketing Association

Legal Marketing Association (LMA) is a not-for-profit professional organization devoted to furthering the needs of individuals engaged in business development and marketing activities within the legal profession. The Southeastern Chapter was formed to educate its members in the Southeastern region, to encourage the exchange of general information relating to law firm marketing, and to support the activities of the Legal Marketing Association.

About FullSeven Technologies

FullSeven Technologies is the leading provider of software and services that add value to corporate email communication. In addition to LetterMark software, the company is currently developing a wide array of enhanced e-mail products and services, as it builds dominant expertise in this rapidly emerging market. More information is available at www.fullseven.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 20, 2001
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