FullSeven Technologies, Inc. Introduces LetterMark.Business Editors/High Tech Writers RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--(BUSINESS WIRE)--Dec. 19, 2000 Enhancing Professionalism and Functionality of One-to-One Corporate Email FullSeven Technologies, Inc. announced today that its core product, LetterMark(TM), is now available. LetterMark, Email that Clicks(TM), is the new standard for enhanced one-to-one corporate email, adding a level of professionalism and functionality not previously available. "LetterMark software allows our customers to add corporate brand identification and Web functionality to their day-to-day email communications. While enhanced email has exploded ex·plode v. ex·plod·ed, ex·plod·ing, ex·plodes v.intr. 1. To release mechanical, chemical, or nuclear energy by the sudden production of gases in a confined space: on the direct marketing or one-to-many front, we are the first to offer a viable system for enhanced one-to-one corporate email" said Don Rua, FullSeven CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder. "LetterMark reinforces corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. and extends Web presence by permitting one-click access to Web pages directly from graphic icons in email messages, and it presents individual user contact information in a professional business card format with dynamic link capabilities and easy contact download." Atlanta-based Sevista is a premier provider of messaging technologies and a beta user of LetterMark. "LetterMark allows us to create a point of positive differentiation in our one-to-one email communications," said Bruce Baird Bruce George Baird (born 28 February 1942), Australian politician, has been a Liberal member of the Australian House of Representatives since October 1998, representing the electorate of Cook, New South Wales. , Sevista vice president of Sales. "According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. our customers and prospects, it helps promote our image as a forward-thinking company - one that is focused on using technology as an effective marketing tool." About LetterMark Companies strive for consistency in presenting their corporate image and their brands. For the first time, LetterMark allows companies to match electronic messages to their Web presence, collateral materials and letterhead. LetterMark is a simple, easy to use software system that integrates with existing email programs See e-mail program. . Employees simply compose com·pose v. com·posed, com·pos·ing, com·pos·es v.tr. 1. To make up the constituent parts of; constitute or form: email messages as usual -- no alteration to their behavior is required. LetterMark templates are added 'on-the-fly' after users hit the 'send' button. When recipients open LetterMark email, graphic content is automatically added to the original message. They view messages under the corporate identification of the sender with one-click access to selected pages on their Web site, and receive a virtual personal business card from the individual sender that can be linked to office directions and maps, a personal bio or other relevant information. Any html enabled email client See e-mail program. can display LetterMark templates on the receiving end. Approximately 70% of corporate email software is currently html enabled, and the number is expected to be near 100% by the end of 2001. If the recipient cannot display html, LetterMark automatically filters its content for normal viewing. LetterMark requires no change to a corporation's existing email infrastructure. FullSeven hosts the graphic and database files for LetterMark(TM) customers in its data center, providing a truly turnkey, outsourced solution to corporate customers. You can walk through a visual demonstration of LetterMark at http://www.fullseven.com/demo. LetterMark Benefits --Corporate brand identification in day-to-day email communications. --Extends Web presence by permitting one-click access to selected Web pages directly from graphic icons embedded Inserted into. See embedded system. in email messages. --Presents individual user contact information in a professional business card format with dynamic link capabilities and easy contact download. Pricing and Availability LetterMark is available directly from FullSeven or through a growing network of authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: agents. LetterMark is currently available for Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see . Microsoft Outlook or Outlook (full name Microsoft Office Outlook users with software for other leading email platforms coming in the near future. LetterMark pricing is based on a right of use license agreement and varies depending on the size of a company. For example, a medium-sized company with about 40 employees could take advantage of LetterMark for approximately $5,000 - including implementation with a nominal annual renewal fee covering upgrades and support. For more information on LetterMark pricing or availability, contact FullSeven at info@fullseven.com . About FullSeven Technologies, Inc. Located in Research Triangle Park, N.C., FullSeven Technologies is launching LetterMark as its core product for enhanced one-to-one corporate email. FullSeven is developing an extensive corporate email-messaging infrastructure that will make additional rich content options available to its customers, including other communications tools that can further enhance the professionalism and functionality of corporate email. FullSeven is a truePilot portfolio company. More information on FullSeven or LetterMark is available at http://www.fullseven.com . |
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