Full-body labels proliferate on bottles. (Keeping up with Blow Molding).The pace of adoption of full-body, 3600 shrink labels as a way to boost the marketing appeal of blow molded bottles is accelerating (see PT, Aug. '02, p. 38). An award-winning example is an 8.5-oz PET water container designed by Nantze Springs and blow molded by Constar International, Philadelphia. The package uses 2-mil, five-color PVC PVC: see polyvinyl chloride. PVC in full polyvinyl chloride Synthetic resin, an organic polymer made by treating vinyl chloride monomers with a peroxide. sleeve labels supplied by Inmark Corp., Atlanta. Tel: (800) 646-6275, www.inmarkinc.com. Meanwhile, Unilever Bestfoods is using shrink sleeves to replace pressure-sensitive labels in some 20 food products, including mayonnaise, mustard mustard, common name for the Cruciferae, a large family chiefly of herbs of north temperate regions. The easily distinguished flowers of the Cruciferae have four petals arranged diagonally ("cruciform") and alternating with the four sepals. , pesto and spaghetti spaghetti: see pasta. sauces, and food spreads. The 2-mil PVC sleeves are supplied by Fort Dearborn Fort Dearborn, U.S. army post on the Chicago River, NE Ill.; est. 1803 and named for Secretary of War Henry Dearborn. Threatened by the indigenous population at the start of the War of 1812, the frontier post was ordered by Gen. William Hull to evacuate. On Aug. Co. (formerly Coastal Sleeve Label Co.) in Brunswick, Ga. Tel: (912) 466-9556, www.fortdearborn.com A new non-food application for full-body shrink labels is a 32-oz Pennzoil-Quaker State motor-oil bottle shaped like a racecar race·car n. Sports An automobile used for racing. . It uses PVC sleeve labels from SleeveCo in Dawsonville, Ga. The container's non-uniform shape and thin-wall design made label registration a tough challenge. Tel: (800) 624-0204, www.sleeveco.com |
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