Full cup drinkability.

When considering a new flavor offering for your coffee line, one of the most important factors to keep in mind is lull cup drinkability. Often, after the first sip of piping hot flavored coffee, you may feel that you have an excellent flavor, but after the consumer drinks their big mug full, they may feel differently. The reason for the flavor difference is simple; the initial screening was performed in a matter of minutes by taking just a few sips of extremely hot coffee. The consumer is drinking a 10 to 20-oz cup over a longer period of time, causing a temperature change, flavor fatigue and flavor build up which can lead to an unpleasant experience.

With the season for Pumpkin Spice and Chocolate Mint right around the corner, please pay extra attention to the lull cup drinkability of these products as they can easily become fatiguing. Your consumer should be enticed by the aroma and Jail in love with the first sip, leading to a great cup of flavored co[lee that does not leave them satiated. They should be left with a feeling of excitement in anticipation of their next cup of your delicious flavored coffee. Remember, you do not want your customers to drink only 10z of flavored coffee, you want them to drink 200z's and then go back for more.

By Alissa Leegwater, Coffee Application Specialist, Flavor & Fragrance Specialties.