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Full Sail gains honors from leading consumer magazine; Full Sail Amber Ale among nation's top three craft ales.


HOOD RIVER The Hood River is a tributary of the Columbia River in northwestern Oregon in the United States. Approximately 25 mi (40 km) long from its mouth to its farthest headwaters on the East Fork, the river descends from wilderness areas in the Cascade Range on Mount Hood and flows , Ore.--(BUSINESS WIRE)--May 31, 1996--Full Sail Brewing's Amber Ale ale: see beer.
ale

Fermented malt beverage, full-bodied and somewhat bitter, with strong flavour of hops. Until the 17th century it was an unhopped brew of yeast, water, and malt, beer being the same brew with hops added.
 is one of the nation's top three craft ales, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 taste tests conducted by the nation's leading consumer magazine.

The test, conducted as a blind tasting by brewmasters and brewing students, rated craft and imported lagers, and regular, ice and non-alcoholic beers. Product samples were purchased from randomly selected markets in five cities throughout the country.

Full Sail's Amber Ale rated higher than any Pacific Northwest craft or regional brew, described by the panel as "Full-bodied and complex: very malty malt´y

a. 1. Containing, or like, malt.
, roasted grain, molasses molasses, sugar byproduct, the brownish liquid residue left after heat crystallization of sucrose (commercial sugar) in the process of refining. Molasses contains chiefly the uncrystallizable sugars as well as some remnant sucrose. ,pine note; a bit sweet."

"It's great to be noticed for quality when other craft beers are gaining attention by expansion or going public. It's also nice to do well in a tasting of product in the marketplace, rather than tastings of specially prepared samples," said Full Sail founder Jerome Chicvara. "This demonstrates Full Sail quality in the marketplace, as opposed to demonstrating quality under controlled conditions."

In addition to being Full Sail's most honored beer, the Amber Ale is a hit in one the nation's most discerning dis·cern·ing  
adj.
Exhibiting keen insight and good judgment; perceptive.



dis·cerning·ly adv.
 craft-beer markets. According to A.C. Nielsen reports, Full Sail Amber Ale has been Oregon's top-selling bottled craft beer for seven consecutive years.

"Maintaining that stature in Oregon means we must be doing something right," said Chicvara.

Full Sail Amber Ale is available in 14 western states. Founded in 1988, Full Sail Brewing Co. is one of the nation's top 25 craft beer brands.

CONTACT: Full Sail Brewing Co.

Jerome Chicvara, 503/248-4616

or

Bowler & Associates Inc.

Jim Zahniser, 503/248-9468
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 31, 1996
Words:265
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