Fulgent Media Group Wins Five New Clients.BOSTON -- Fulgent ful·gent
Shining brilliantly; radiant: "tower searchlights . . . as fulgent as half a billion candles" Nicholas Proffitt. Media Group, Inc., a full-service media agency, today announced it has won media assignments from five new clients including: Hoovers Inc., NBC Sports NBC Sports is a division of NBC, responsible for the televising of many sports events on the network. The NBC Sports broadcast lineup includes: The Olympic Games (through 2012), the NFL, the NHL, Notre Dame Football, the PGA Tour, the USGA Championships, Wimbledon, the French , The Holmes Group, Vibram, and Gutter In typography, the space between two columns. Helmet helmet Public health A personal protective device of hardened plastic worn on the head to ↓ severity of injuries in the event of an accident. See Pro cap helmet. . These clients add to an already impressive and diverse roster that includes Polaroid Corporation and Iron Mountain among others.
"While the media landscape continues to evolve rapidly, Fulgent remains completely media agnostic ag·nos·tic
a. One who believes that it is impossible to know whether there is a God.
b. One who is skeptical about the existence of God but does not profess true atheism.
2. and pulls together the right media tools for each client's business challenge, whether interactive, traditional or a combination of both," said Karen Macumber, president, Fulgent. "The rapid growth of our company through referrals validates that our unique model of truly integrated media is meeting today's market demand."
Specifically, Fulgent is working with the following companies:
Hoovers Inc. provides comprehensive, up-to-date, business information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries and the people who shape them. Fulgent has been tasked with creating integrated media programs to support Hoovers' sales efforts.
NBC Sports will launch the ultimate national big stakes poker poker, card game, believed to have originated in Asia and first played in the United States in the 19th cent. A traditional cutthroat gambling game at first, it is now also an internationally popular social pastime. showdown, the National Heads Up Poker Championship in May. In this invitation-only tournament, 64 players battle for the title of World's Best One-on-One Poker Player. Fulgent will help NBC NBC
in full National Broadcasting Co.
Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. supplement their on air promotions with an online tune-in campaign.
The Holmes Group, based in Milford, MA, is a $700 million, multi-brand, global corporation producing the market's leading home environment and kitchen small appliances Small appliance refers to a class of home appliances that are semi-portable or which are used on tabletops, countertops, or other platforms. Such items are contrasted with major appliances, which are typically fixtures that cannot be easily moved. . Their brands include Holmes(R), Bionaire(R), Rival(R), Crock-Pot(R) Slow Cookers A slow cooker is a countertop electrical home appliance that is used to cook stews and other dishes containing water at relatively low temperatures, with correspondingly long cooking times (several hours). and others. Fulgent is working with the Seal-a-Meal product group to launch interactive and direct programs to drive sales.
Vibram(R) is a brand recognized worldwide as the leader in high performance soling products for outdoor, dress casual, and service footwear. The company is based in Italy. Fulgent will work with Vibram to use integrated media to reach the high performance sports market.
Gutter Helmet is a leader in home improvement. Fulgent is working closely with Gutter Helmet to drive sales in Providence and Boston, utilizing mixed media, from broadcast to in home.
About Fulgent Media Group
Fulgent Media Group is an innovative media Boston-based company that helps clients improve their marketing and sales results through advertising. With seasoned senior teams, Fulgent takes a marketing consulting approach to create and implement measurable media plans that positively impact the clients' business. Before a plan is even developed, Fulgent is able to project both the feasibility of a media program and the impact it will have. Fulgent teams bring client side experience and reach beyond marketing to engage executive, sales and financial teams in the planning process. The result is a full service media buying company that is visionary in its ability to challenge assumptions and effectively leverage technology to deliver business results for its clients. For more information about Fulgent, go to www.fulgentmg.com.