Fulgent Media Group Wins Five New Clients.
"While the media landscape continues to evolve rapidly, Fulgent remains completely media agnostic and pulls together the right media tools for each client's business challenge, whether interactive, traditional or a combination of both," said Karen Macumber, president, Fulgent. "The rapid growth of our company through referrals validates that our unique model of truly integrated media is meeting today's market demand."
Specifically, Fulgent is working with the following companies:
Hoovers Inc. provides comprehensive, up-to-date, business information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries and the people who shape them. Fulgent has been tasked with creating integrated media programs to support Hoovers' sales efforts.
NBC Sports will launch the ultimate national big stakes poker showdown, the National Heads Up Poker Championship in May. In this invitation-only tournament, 64 players battle for the title of World's Best One-on-One Poker Player. Fulgent will help NBC supplement their on air promotions with an online tune-in campaign.
The Holmes Group, based in Milford, MA, is a $700 million, multi-brand, global corporation producing the market's leading home environment and kitchen small appliances. Their brands include Holmes(R), Bionaire(R), Rival(R), Crock-Pot(R) Slow Cookers and others. Fulgent is working with the Seal-a-Meal product group to launch interactive and direct programs to drive sales.
Vibram(R) is a brand recognized worldwide as the leader in high performance soling products for outdoor, dress casual, and service footwear. The company is based in Italy. Fulgent will work with Vibram to use integrated media to reach the high performance sports market.
Gutter Helmet is a leader in home improvement. Fulgent is working closely with Gutter Helmet to drive sales in Providence and Boston, utilizing mixed media, from broadcast to in home.
About Fulgent Media Group
Fulgent Media Group is an innovative media Boston-based company that helps clients improve their marketing and sales results through advertising. With seasoned senior teams, Fulgent takes a marketing consulting approach to create and implement measurable media plans that positively impact the clients' business. Before a plan is even developed, Fulgent is able to project both the feasibility of a media program and the impact it will have. Fulgent teams bring client side experience and reach beyond marketing to engage executive, sales and financial teams in the planning process. The result is a full service media buying company that is visionary in its ability to challenge assumptions and effectively leverage technology to deliver business results for its clients. For more information about Fulgent, go to www.fulgentmg.com.
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|Date:||Apr 26, 2005|
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