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Fujitsu and Klever Marketing Expand Strategic Alliance and Joint Development Agreement; Fujitsu to Acquire Klever's Non-U.S. Patents and IPR.


SALT LAKE CITY & FRISCO, Texas Frisco is a city in Collin County and Denton County, Texas (USA).

It is a northern suburb of Dallas. As of the 2000 census, the city population was 33,714, while according to 2007 estimate, the city's population is approximately 95,000.
 -- Fujitsu Transaction Solutions Inc. and Klever Marketing Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:KLMK) have expanded their strategic alliance announced in February through which the companies are developing a fully integrated, intelligent shopping cart.

Under a new agreement, Fujitsu will acquire Klever's non-United States patents, its software, and certain rights in other related intellectual property. The companies have been collaborating on development of the Klever-Kart system, which is expected to be marketed under the name iKART. Fujitsu will assume responsibility for completion of software development. The companies will jointly market the product within the U.S., and Fujitsu will market the product outside the U.S. Terms of the agreement were not disclosed.

The iKART will feature a built-in wireless computer that shoppers can use as a self-service assistant to scan items for purchase while they are shopping. Retailers will be able to use the device to present personalized offers or general product advertising to customers. The cart is also being designed to integrate with Fujitsu's U-Scan self-checkout system.

Bill Dupre, president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Klever Marketing said, "The enhanced relationship with Fujitsu will enable us to reach international markets and realize international revenue opportunities much faster."

About Klever Marketing, Inc.

Klever Marketing, Inc. has developed and markets a proprietary, wireless, in-store advertising and communications system In telecommunication, a communications system is a collection of individual communications networks, transmission systems, relay stations, tributary stations, and data terminal equipment (DTE) usually capable of interconnection and interoperation to form an integrated whole.  for worldwide supermarket, mass merchandising and other retail applications. Called the Klever-Kart System, it utilizes patented and proven technology to deliver targeted electronic ads and promotions through a small display device affixed af·fix  
tr.v. af·fixed, af·fix·ing, af·fix·es
1. To secure to something; attach: affix a label to a package.

2.
 to a shopping cart handle. Each marketing message is triggered by the shopping cart's proximity to the product on the shelf, and thus reaches the consumer at the exact product location, or Point-of-Selection. Web site: www.kleverkart.com.

About Fujitsu Transaction Solutions

Fujitsu Transaction Solutions Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Fujitsu Limited (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
:6702) and the IT "lifecycle solutions" provider for consumer transaction environments. The company creates and manages high availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue.  store environments and collaborates with customers to reduce their costs and improve their profitability. Fujitsu's offerings include multi-vendor infrastructure management services, point-of-sale hardware and software, mobile devices and self service systems including U-Scan. The company has operated in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  for more than 30 years and has some 1,500 employees in the U.S., Canada and the Caribbean. Example customers include Canadian Tire, ChevronTexaco, Loblaws, Nordstrom, Payless ShoeSource, Regal Cinema, Ross Dress for Less, REI, Staples, Stop & Shop and The TJX Companies, among others. The company also has a 50/50 joint venture with Retalix Ltd. (Nasdaq:RTLX) in StoreNext Retail Technologies LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, the No. 1 supplier of retail technology to independent grocers and small chains. Web site: www.ftxs.fujitsu.com.

Disclaimer: The statements made in this release that are not historical facts contain forward-looking information that involves risks and uncertainties. Important factors that may cause actual results to differ include, but are not limited to, the impact of competitive products and services, the company's ability to manage growth and acquisitions of technology or businesses, the condition of the capital markets, the effect of economic and business conditions and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 2, 2004
Words:532
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