Fujitsu Siemens wins iF design award.Byline: Dubai Fujitsu Siemens Computers Fujitsu Siemens Computers is a Japanese and German IT vendor, selling consumer and business computing products in the markets of Europe, the Middle East and Africa (products marketed elsewhere are sold under the Fujitsu brand). has won the 2009 iF product design award for its Esprimo Mobile series notebooks and the Esprimo MA, a tablet PC (1) A tablet computer environment from Microsoft that is based on an enhanced version of Windows XP. Designed to function more like a portable writing tablet than previous tablet-based computers, it includes handwriting recognition as well as the ability to retain handwritten words design specifically for the health care sector. The awards demonstrate that Fujitsu Siemens (Fujitsu Siemens Computers, Inc. (USA), Milpitas, CA, www.fujitsu-siemens.com) Fujitsu Siemens Computers USA is a wholly owned research and development subsidiary of Fujitsu Siemens Computers. Computers' investment in new and groundbreaking product design has been successful, said a company official. "The iF product design award is a prestigious achievement within the design scene, and demonstrates that Fujitsu Siemens Computers' initiative to create a new and consistent product design for its business portfolio has been effective," remarked Toni Koberling, responsible for design at Fujitsu Siemens Computers. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Koberling, Fujitsu Siemens Computers developed the design language for all consumer and business products in a two-year interdisciplinary in·ter·dis·ci·pli·nar·y adj. Of, relating to, or involving two or more academic disciplines that are usually considered distinct. interdisciplinary Adjective project. Two international design agencies, Ideo and Lunar LUNAR. That which belongs to the moon; relating to the moon as a lunar month. See Month. , supported the internal design team as external partners. Fujitsu Siemens Computers is Europe's first computer manufacturer to define a consistent design language for all its product lines. Koberling believes that product design must visualize the specific purpose of a product. "For us, design is never a value in itself, but expression of a strong product character as well as the perfect execution of functionality aspects. That way, it mirrors our high standard with regard to usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. we find in all our products," Koberling noted. "The award for our Esprimo Mobile series and MA proves that we once again were able to meet the professional and very specific requirements of the healthcare sector on the one hand, and the needs of a broad spectrum of business users on the other hand," he added. The International Forum Design decides the renowned iF product design award annually in November and presents the award to the winners on the first day of CeBIT in March. Fujitsu Siemens Computers has been among the award-winners for years in a row.- TradeArabia News Service Copyright 2008 www.tradearabia.com Copyright 2008 Al Hilal Publishing & Marketing Group Provided by Syndigate.info an Albawaba.com company |
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