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Fujitsu Ltd, Universal Magic, and Sumeria Announce Agreement.


SAN FRANCISCO--(BUSINESS WIRE)--Jan. 31, 1996--Fujitsu Limited. of Tokyo, Japan; Sumeria Inc, a privately held publishing company based in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
; and Universal Magic, an independent publishing company based in Nagoya Japan, announce today a joint marketing and development relationship.

Specifically included in the agreement are three of Sumeria's award-winning series of CD ROM CD ROM Compact Disk Read Only Memory  titles, including OceanLife, Wild Africa Wild Africa is a BBC nature documentary series exploring the natural history of the African continent, first transmitted in the UK on BBC2 in November 2001. , and Exploring Ancient Cities. In addition to the near term release of titles for Windows, Windows 95, and Macintosh operating system (operating system) Macintosh Operating System - (Mac OS) Apple Computer, Inc.'s proprietary operating system for their Macintosh family of personal computers.

The part of the operating system that simulates the desktop is called "Finder.
 based computers, the companies will collaborate on several cutting-edge products which use MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  technology, high capacity disk formats, and internet distribution technology.

Michael Vergara, Manager of Digital Media Licensing, FOSSI, a Subsidiary of Fujitsu Limited, based in San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, "Welcomes Sumeria and Universal Magic to the growing number of our partners. As Fujitsu makes a transition to open systems, Windows computing, and multimedia we are seeking out publishers of high quality content that will allow us to provide the Japanese market with the best products."

Shigeru Handa, Executive Director of Universal Magic, founder of Universal Magic said that "Our relationship with Fujitsu will allow our company to become a major multimedia developer in the Japanese market; We have completed four localizations of Sumeria products and we are now beginning our fifth and sixth title conversions. In addition we have converted three titles for MPEG."

Sumeria's founder, Jerry Borrell is "astonished a·ston·ish  
tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es
To fill with sudden wonder or amazement. See Synonyms at surprise.
 at the speed and quality with which Universal Magic has produced full localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. : voice, text, and music, of our products. As a result of this work and our new relationship with Fujitsu Ltd our titles will become known throughout Japan beginning March of 1996."

The agreement includes distribution, marketing, advertising, trade-show representation, direct sales, and other collaborative efforts in the Japanese Multimedia markets for IBM compatible and Macintosh computers.

-0- For more information contact:

Masami Matsumoto, Mgr. Digital Media Group, Fujitsu Ltd.,

011-813-3730-8386

or

Michael Vergara, Manager, Fujitsu Open Systems Solutions Inc,

408-456-7980

or

Shigeru Handa, Universal Magic, Nagoya Japan,

011-8152-741-6863

or

Jerry Borrell, Sumeria, San Francisco,

415-904-0800

CONTACT: Sumeria

Jerry Borrell, 415/904-0800

or

Fujitsu Open Systems Solutions Inc.

Michael Vergara, 408/456-7980

or

Fujitsu Ltd.

Masami Matsumoto, 011/813-3730-8386

or

Universal Magic

Shigeru Handa, 011/8152-741-6863
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 31, 1996
Words:370
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