Fujifilm and Sprint Join Forces to Deliver Retail Print Services to Growing Base of Sprint Picture Mail Subscribers.

Business Editors

PMA 2004 Booth #E10

LAS VEGAS--(BUSINESS WIRE)--Feb. 10, 2004

Two Industry Leaders Work Together to Advance Mobile Imaging in

the US and Connect Consumers to Retail Photofinishers;

Fujifilm Mobile Imaging Solutions on Display at PMA 2004

Fuji Photo Film U.S.A., Inc, a pioneering leader in digital imaging products and services, today announced that it is working with Sprint (NYSE:FON) (NYSE:PCS) to enable its Picture Mail subscribers to choose retail photofinishing locations for prints of mobile phone pictures via Fujifilm's Get the Picture Online service. The service is expected to be available later this year.

Fujifilm will connect its Get the Picture Online service to Sprint's Picture Mail web site (http://pictures.sprintpcs.com) to give PCS Vision customers the power to choose a convenient retail location for prints of their camera phone pictures. In addition to viewing, managing, editing and sharing their pictures, Picture Mail subscribers will be able to enter a zip code to find a photofinishing retail location -- either around the corner or across the nation -- from any Web-connected PC. Picture Mail prints can be picked up in a matter of hours, depending on the retailer. Later this year, Fujifilm and Sprint expect to extend print services so camera phone users can locate and forward pictures to retail photofinishers directly from their PCS Vision Picture Phones.

Working together, Fujifilm and Sprint - two significant names in their respective industries - will enhance the mobile phone experience for PCS Vision customers by providing yet another fun option for picture sharing and archiving.

"More and more Sprint customers are experiencing the ease and enjoyment of our Picture Mail service. In 2003, more than 66 million pictures were shared on the enhanced Sprint Nationwide PCS Network," said John Garcia, senior vice president of sales and distribution for Sprint. "By working with Fujifilm, a trusted name in the photofinishing industry, Sprint is taking mobile imaging one step further and giving our customers more ways to enjoy Picture Mail, whether sharing phone-to-phone or ordering prints at retail locations."

Today's announcement is proof point to Fujifilm's commitment to its retail photofinishing customers by continuing to offer products and services that connect picture takers to retailers for picture prints. Through its Get the Picture Online service, Fujifilm today is one of only a few companies offering retailers distributed fulfillment of digital pictures. And with its established and industry-leading digital lab system, stand-alone and linkable kiosks, Web services and technical support, Fujifilm is the premier choice for digital picture photofinishing, regardless of source.

"Mobile imaging is simply another form of photography and for over 70 years Fujifilm has excelled at photography, be it film, digital cameras or photofinishing," remarked John Prendergast, Vice President, Strategic Business Development, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. "With today's Sprint announcement Fujifilm is demonstrating how it is ahead of the curve once again, offering retailers further revenue opportunities while giving consumers additional choice for printing their digital pictures anytime, anywhere."

Fujifilm Mobile Imaging Solutions at PMA 2004

At PMA 2004, Fujifilm will draw the curtain on a host of new mobile imaging photofinishing products and services, in addition to this significant Sprint arrangement. Already a leader in mobile imaging with a proven track record in the Asia Pacific region, Fujifilm is aggressively expanding its reach in the US market through relationships with handset manufacturers, in addition to carriers such as AT&T Wireless and Sprint. As a result, Fujifilm is presenting retailers with yet another revenue opportunity by giving consumers the option to print camera phone pictures.

At PMA 2004, Fujifilm will showcase the following mobile imaging solutions:

-- Enhanced "Get the Picture" Mobile Service Version 2 and "Get

The Picture" Mobile Print - A leading provider of Web-based

picture fulfillment services, Fujifilm has designed two mobile

picture management solutions to help serve the mobile

consumer: Fujifilm Get the Picture Mobile Version 2 and

Fujifilm Get the Picture Mobile Print, which will help deliver

camera phone pictures prints to consumers.

With Get the Picture Mobile Service consumers can access, share and print images stored on their handset, home PC and Fujifilm.net (http://www.fujifilm.net). Get the Picture Mobile Print is for consumers that want a quick and easy way to print images captured with their camera phones. Both applications are integrated into Fujifilm's Get the Picture Online service and will give consumers the option to choose a local retail location (or enter a zip code near a distant friend/relative to send gift prints) via their mobile devices and send their digital images to the selected retailer for printing.

Fujifilm has also extended the reach of its Get the Picture Mobile solutions to include additional wireless platforms, providing a printing solution for just about every camera phone user. In addition to WAP compatibility through AT&T's mMode service, Fujifilm's Get the Picture Mobile Service and Fujifilm's Get the Picture Mobile Print will be available for the BREW, Java and Symbian wireless platforms, reaching a broader customer base.

-- Direct-to-Kiosk Printing - Fujifilm's Aladdin Digital Photo

Center, digital camera developing kiosks are installed at over

ten thousand retail outlets across the country, and Fujifilm

can now outfit these popular kiosks to accept images,

wirelessly, direct from cellular handsets. Bluetooth versions

will be on display at PMA. Also, Fujifilm will unveil a new,

compact tabletop kiosk -- Digital Photo Center Express -- at

the show linkable to a Frontier Digital Lab System or Printpix

NC-1000 printer. This kiosk will have wireless capabilities

later in the year.

-- Fujifilm NP-1 Instax Digital Photo Printer - Fujifilm has

always led the industry in innovative technologies, and a

popular product in Japan is set to make a splash with

potential retail customers at its maiden U.S. appearance.

Weighing a mere half-pound (including film and battery) with a

footprint comparable to CD jewel case, Fujifilm's NP-1 Instax

Digital Photo Printer is the ultimate in printing portability.

The NP-1 accepts digital pictures wirelessly via infrared

signals, printing camera phone pictures to Fujifilm's business

card-size Instax Color Instant Film. Fujifilm is showing the

NP-1 printer at the show, with expected popularity bringing

the printer to the U.S. market later this year.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital X-ray systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 72,500 people worldwide and in the year ending March 31, 2003, had global revenues of more than $20 billion.

In the U.S., Fujifilm employs over 10,000 people. The company is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is committed to being an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

About Sprint

Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With approximately 68,000 employees worldwide and nearly $27 billion in annual revenues, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit www.sprint.com.

Forward Looking Statements

This document contains references to forward-looking statements. Where any such forward-looking statement includes a statement of the assumptions or bases underlying such forward-looking statement, Fujifilm cautions that assumed facts or bases almost always vary from actual results, and the differences between assumed facts or bases and actual results can be material, depending upon the circumstances. Where, in any forward-looking statement, Fujifilm or its management expresses an expectation or belief as to future results, there can be no guarantee or assurance that the statement of expectation or belief will result or be achieved or accomplished. The words "forecast," project," "believe," "expect," "estimate," "anticipate," and similar expressions may identify forward-looking statements.

Taking into account the foregoing, the following are identified as important factors, risks or uncertainties that could cause actual results to differ materially from those expressed in any forward-looking statement made by Fujifilm: consumer acceptance, changes in competitive environment, technological advances and general economic conditions.

Fujifilm assumes no obligation to update its forward-looking statements or to advise of any changes in the assumptions and factors on which they are based.

All product and company names herein may be trademarks of their registered owners.