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Fujifilm and Audible Join Forces in Co-Marketing Agreement.


Business Editors/Technology Writers

WAYNE, N.J. and ELMSFORD, N.Y.--(BUSINESS WIRE)--May 15, 2002

Fujifilm to Provide Offers for Audible.com(R)Audiobook Downloads

in Select Fujifilm Data Storage Media Products to

Reach Audience of 10 Million Potential Consumers Per Month

Audible, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ADBL ADBL Agricultural Development Bank Limited (Nepal) ) and Fuji Photo Film U.S.A., Inc., a leading manufacturer and marketer of imaging and information products, announced today that the companies have entered into a co-marketing agreement. As part of the marketing program, Fujifilm will promote the Audible(R) service in the packaging of select data storage media products marketed to consumers and Audible will market Fujifilm products to its user base.

Audible is the leading provider of downloadable spoken audio products that inform and entertain anywhere and at anytime with audio editions of books, newspapers, magazines, radio programs and original shows. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging and information products and services to retailers, consumers, professionals and business customers.

Select consumer data storage products within Fujifilm's data storage media group, such as data CD-R (CD-Recordable) A writable CD technology using a type of compact disc that can be recorded, but not erased (CD-Rs are "write once" discs). CD-R discs are used to master CD-ROMs, to back up data and to make copies of data for distribution.  and CD-RW (CD-ReWritable) The only rewritable CD technology. CD-RW disks look like other CD media, but with close inspection, they have a more polished surface with a very dark blue-gray cast.  media, DVD-R (DVD-Recordable) A write-once (read only) DVD disc for both movies and data endorsed by the DVD Forum. DVD-Rs are often called "DVD Dash Rs" or "DVD Minus Rs" to distinguish them from the competing "Plus R" format (see DVD+R).  for data, Zip(R), and floppy disk products will ship with an audible.com offer on the packaging. Specially marked packages will also contain an in-box brochure from audible.com with an offer to try its Internet audio See RealAudio.  service for free. This offer is potentially worth up to $50, and could reach an audience of over 10 million end users per month. In addition, audible.com will promote and recommend select products from Fujifilm's data storage media line.

"We are very excited about our partnership with Fujifilm. The combination of Fujifilm's high quality media and their ability to market our service to millions of listeners per month makes this an unprecedented opportunity for Audible," said Foy Sperring, senior vice president of Strategic Alliances at Audible. "We expect our listener base to grow significantly by allowing customers to take advantage of our special offer in cooperation with Fujifilm's Computer Products Division."

"This partnership will affirm the quality and durability of Fujifilm data storage media products for storing the best-selling books, media articles and other rich content available to audible.com customers," said Scott McNulty, Director of Marketing, Computer Products Division, at Fuji Photo Film U.S.A., Inc. "We expect that our cooperative promotion with Audible will enhance the sales of our data storage media and introduce the Fujifilm brand to other customers."

About Audible.com

Audible.com features daily audio editions of The Wall Street Journal and The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times -- available on a subscription basis in time for the morning drive to work each day--as well as Forbes, Harvard Management Update, Scientific American Scientific American

U.S. monthly magazine interpreting scientific developments to lay readers. It was founded in 1845 as a newspaper describing new inventions. By 1853 its circulation had reached 30,000 and it was reporting on various sciences, such as astronomy and
 and Fast Company. The site also offers a powerful collection of audiobook best sellers and classics by authors such as Stephen King <noinclude></noinclude>

For other people named Stephen King, see Stephen King (disambiguation).


Stephen Edwin King (born September 21, 1947) is an American author of over 200 stories including over 50 bestselling horror and
, John Grisham “Grisham” redirects here. For other uses, see Grisham (disambiguation).

John Ray Grisham (born February 8, 1955) is a former politician, retired attorney, American novelist and author best known for his works of modern legal drama.
, Mary Higgins Clark Mary Theresa Eleanor Higgins Clark Conheeney, best known as Mary Higgins Clark, (b December 24, 1927 in the Bronx, New York) is an American author of suspense novels. , Tom Clancy For the member of the Irish folk band The Clancy Brothers, see Tom Clancy (singer) and for the American Celticist, see Thomas Owen Clancy.

Thomas Leo Clancy Jr. (born April 12 1947), better known as Tom Clancy
, James Patterson
For other people named James Patterson, see James Patterson (disambiguation)
James B. Patterson (born March 22, 1947) is an award-winning American author. Formerly the chairman of advertising company J. W.
, The Dalai Lama Dalai Lama (dä`lī lä`mə) [Tibetan,=oceanic teacher], title of the leader of Tibetan Buddhism. Believed like his predecessors to be the incarnation of the Bodhisattva Avalokiteshvara, the 14th Dalai Lama, Tenzin Gyatso, 1935–, , David McCullough, Stephen Hawking, William Shakespeare, Emily Dickinson and Jane Austen. There are also speeches, lectures, and on-demand radio programs including Marketplace, All Things Considered All Things Considered (ATC) is a news radio program in the United States, broadcast on the National Public Radio network. It was the first news program on the network, and is broadcast live worldwide through several outlets. , Car Talk, Fresh Air and This American Life This American Life (TAL) is a weekly hour-long radio program produced by Chicago Public Radio. It is distributed by Public Radio International and is also available as a free weekly podcast. . All of the programs at audible.com are available for PC-based playback and on-the-go listening using numerous AudibleReady(TM) portable digital audio players offered by leading consumer electronics and computer manufacturers.

About Audible, Inc.

Audible(R) (www.audible.com(R)) is the Internet's largest, most diverse provider of premium spoken audio services for content download or playback on personal computers or AudibleReady(TM) PC-based mobile devices. Audible has more than 32,000 hours of audio programs and 150 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers and business information providers. Audible.com is Amazon.com's (www.amazon.com) exclusive provider of spoken word products for downloading or streaming via the Web. Additionally, the Company is strategically aligned with Random House, Inc., to pioneer the first-ever imprint to produce spoken word content specifically suited for digital distribution, Random House Audible. Among the Company's key business partners are Card Access Inc., Casio Inc., Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees.

Quarterly sales $2499M, profits $210M (Aug 1994).

http://compaq.com/.
, Handspring, Hewlett-Packard Company, Microsoft Corporation, Royal Philips Electronics, RealNetworks, Inc., SONICblue Incorporated's Rio Audio Group, Sony Electronics, Texas Instruments and VoiceAge Corp.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic mi·cro·graph  
n.
1. A drawing or photographic reproduction of an object as viewed through a microscope.

2. An instrument used to make tiny writing or engraving.
 products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net.

For more information on Fujifilm data storage products, consumers can call 800-800-FUJI or visit the Computer Products division Web site, at: www.fujifilmmediasource.com. For answers to frequently asked questions and software downloads, consumers can access Fujifilm's technical support Web site at www.fujifilmsupport.com.

Audible and www.audible.com are registered trademarks of Audible, Inc.; AudibleReady is a trademark of Audible, Inc. and all are part of the family of Audible, Inc. trademarks.

Other product or service names mentioned herein are the trademarks of their respective owners.

This press release contains information about Audible, Inc. that is not historical fact and may be deemed to contain forward-looking statements about the company. Actual results may differ materially from those anticipated in any forward-looking statements as a result of certain risks and uncertainties, including, without limitation, Audible's limited operating history, history of losses, uncertain market for its services, and its inability to license or produce compelling audio content and other risks and uncertainties detailed in the company's Securities and Exchange Commission filings.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Fujifilm and Audible Join Forces in Co-Marketing Agreement.
Publication:Business Wire
Geographic Code:1USA
Date:May 15, 2002
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