Fujifilm HiFD-TM Disks Now Available for New Drive.

LAS VEGAS--(BUSINESS WIRE)--Nov. 15, 1999--

Fuji Photo Film U.S.A., Inc. has announced the availability of the new Fujifilm 3.5-inch 200MB High-Capacity Floppy Disk (HiFD). The new HiFD disk is compatible with the internal drive being offered by IBM as an option on selected desktop PCs, as well as the external HiFD drive now being offered by Sony.

Ideal for today's data storage needs, the large storage capacity and fast transfer rate (3.6MB/second) of Fujifilm's HiFD disk makes it quick and easy for users to store, transport and play back large text files, CD-quality music and digital video on a single HiFD floppy disk. The secret behind Fujifilm's HiFD disk is its exclusive ATOMM technology, a derivative of the company's world-renowned film coating process. Over the years, ATOMM has led to numerous watershed products in the data storage industry, such as the 100MB and 250MB Zip(TM) disks, DLTtape(TM) IV data cartridges and DDS-3 and DDS-4 tape.

Ideal for handling downloads from the Internet, multimedia presentations and high-resolution digital images, a single 200MB Fujifilm HiFD Floppy Disk can store:

- The equivalent of nearly 140 standard 1.44MB floppy disks

- 100,000 pages of text

- 100 high-resolution JPEG digital images

- 22 minutes of CD-quality audio

- 20 minutes of full motion MPEG1 video

And for millions of consumers with files stored on standard 3.5-inch floppy disks (2HD, 2DD), the HiFD drive is fully read/write compatible.

"Due to the rapid increase in the processing power of personal computers and the size of data handled, consumers are demanding efficient and reliable high-capacity data storage products to replace their current 1.44MB floppies," said Steve Solomon, Senior Vice President and General Manager, Computer Products Division, Fuji Photo Film U.S.A., Inc. "HiFD is yet another high-capacity storage product developed as a result of Fujifilm technology."

HiFD's storage capacity and transfer rate were made possible by ATOMM (an acronym for Advanced super Thin-layer and high-Output Metal Media), a unique dual-layer coating system invented by Fujifilm. The key features of an ATOMM coated storage product are its two special layers on each recording surface. The first is a remarkably thin upper layer of magnetic particles that allows for superior high-density recording. This layer is simultaneously coated over a second layer made of non-magnetic compound that provides durability.

The Fujifilm HiFD disk carries a suggested retail price of $13.99.

The new HiFD disk is compatible with HiFD drives available after October 1999. Fujifilm will provide free replacements for the disks shown below. Consumers should contact Fujifilm at 800-488-3854 for replacement information.

- HiFD 200 U1 Single pack HiFD Diskette (UPC No. 07410179601 8)

- HiFD 200MB 2PK Two-Pack HiFD Diskette (UPC No. 074101 79605 6)

For more information on Fujifilm Computer Products' full line of products and services, visit Fujifilm at COMDEX/FALL '99 booth no. L3039 in the North Hall of the Las Vegas Convention Center, the company web site at www.fujifilm.com, or call 800-488-3854.

Headquartered in Elmsford, NY, Fujifilm Computer Products is an expert in data storage media and a leading provider of innovative, technologically advanced and reliable data storage products featuring the proprietary ATOMM technology. Fujifilm Computer Products offers a complete line of high quality computer products providing maximum reliability and dependability, including: 3.5-inch floppy and Zip disks, 4mm and 8mm data tapes, DLTtape media, 1/4-inch data cartridges, rewritable magneto-optical disks and CD-Recordable and Rewritable discs.

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo, a leading manufacturer of imaging and information products.

HiFD(TM) is a trademark. Zip(TM) is a registered trademark of Iomega Corporation. DLTtape(TM) is a registered trademark of Quantum Corp.