Fujifilm Announces Shipment Of DAT 72 Cartridges; Fujifilm ATOMM Ultra-Thin Magnetic Layer Enhances Fifth-Generation DDS Tape Storage.

Business Editors/High-Tech Writers

VALHALLA, N.Y.--(BUSINESS WIRE)--March 8, 2004

Fuji Photo Film U.S.A., Inc. today announced the availability of Fujifilm DAT 72 storage media, a fifth generation of the popular DDS format. Fujifilm's DAT 72 tape cartridge is a result of demands from small and medium sized businesses (SMB) for increased storage reliability and capacity. Fujifilm DAT 72 continues to utilize the company's patented Advanced Thin-layer and high Output Metal Media (ATOMM) technology for better performance and longevity.

"This product represents a first of many new high-capacity storage products from Fujifilm that our SMB customers are demanding," noted Jeff Ash, vice president, marketing and operations, Recording Media Division, Fujifilm U.S.A. "Our considerable engineering investment in a wide spectrum of storage technology is ultimately benefiting SMB customers with stronger, more reliable media solutions."

DAT 72 improves upon the already extremely popular and cost effective DDS format by providing an even higher level of capacity, performance and reliability. Customers who have invested in the DDS format will experience an 80% increase in capacity compared to the fourth generation of DDS (DDS-4). In addition, new DAT 72 drives are read and write backward compatible with DDS-3 and DDS-4 media, providing continuity for customers who are expanding their infrastructures while protecting existing data in the DDS format.

Fujifilm's DAT 72 media delivers 36 GB of native storage capacity (72 GB assuming 2:1 data compression) with a transfer rate of 3MB/Sec.

"We're working closely with our customers to provide education, support and a full range of products," noted Lou Magarelli, Vice President, Commercial Sales, Recording Media Division, Fujifilm U.S.A. "Our strength in the midrange DLT and LTO markets will ultimately help the SMB executive grow his business while maintaining operational continuity and compliance in today's changing market."

Fujifilm DAT 72 tape will be available in March 2004 through Fujifilm's key reseller partners.

About ATOMM:

Developed and introduced to the U.S. market in 1992, Fujifilm's patented ATOMM technology led to the manufacturing of tape products in use by business professionals, information technology specialists and consumers. Fujifilm's ATOMM dual-coating process is made possible by simultaneously coating the tape-base film, a substrate material, with an ultra-thin magnetic layer over a non-magnetic, lower layer. This creates an ultra-smooth platform for a tape's magnetic layer, resulting in improved head-to-media contact, further enhancing high-density recording.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital X-ray systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 72,500 people worldwide and in the year ending March 31, 2003, had global revenues of more than $20 billion.

In the U.S., Fujifilm employs over 10,000 people. The company is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is committed to being an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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