Frozen Frenzy.

Los Angeles' obsession with Pinkberry, which is opening a preposterous 30 locations in the region this year, has ironically managed to obscure it, but frozen yogurt is back.

The Pinkberry obsession, rhapsodized as "the craze that launched 1,000 parking tickets," a reference to the traffic crush created by the phenomenal success of the company's Larchmont location, may be about to get its first test.

Kiwiberri, which recently opened in a strip mall across from the Beverly Center, is also enjoying early popularity with a similar style, green tea flavor and fruit emphasis.

Meanwhile, Lickity Split Cafe and Frozen Custard Factory opened a flagship store adjacent to the Egyptian Theater about a year ago, the third site to open since 2003. Co-founder Bruce Brown's first licensed store will open in Westwood Village before the end of the year, with more expected to follow. The Lickity Split product is frozen custard, which has an egg yolk base and 30 percent less fat, sugar and salt that most premium ice creams. Atkins Diet devotees love it, but the product may have more fat than frozen yogurt.

Kosher palates won't have to wait much longer, either. A Matter of Taste Inc.'s Tasti D-Lite will open a Los Angeles location by mid-2007, according to a company spokesperson.

Staff reporter Emily Bryson York can be reached at [phone], ext. 235, or at [e-mail]