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Frost and Sullivan Publishes a White Paper on Sequiam Biometrics Innovative Range of Consumer-Centric Biometric Products.


Sequiam Biometrics Ushers in a New Era of Biometrically Enabled Consumer Convenience and Lifestyle Products

ORLANDO, Fla. -- Sequiam Biometrics (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:SQUM), a consumer-centric fingerprint biometrics technology company headquartered in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. , has designed and developed a range of products that are set to change our everyday lives. These products are trademarked by Sequiam Biometrics as Consumer and Lifestyle Biometrics products (CLBs).

Sequiam Biometrics flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the BioLock, is both affordable and user-friendly. The BioLock functions as a deadbolt, retailing for under $300. This price point matches the cost of mid-range traditional locks currently sold in the marketplace - an important factor in enticing consumers to purchase innovative new technologies at affordable prices. In addition, the BioLock is designed such that it aesthetically resembles a conventional door lock thus retaining the consumer mindset mind·set or mind-set
n.
1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations.

2. An inclination or a habit.
 of having a traditional door lock with enhanced convenience and security features.

The launch of Sequiam Biometrics' consumer-focused biometric products has resulted in biometrics technologies entering the mainstream consumer market.

Crossing the chasm - "Sequiam Biometrics' vision is to transform a biometrically-enabled security product into a convenience product for consumers," says Nicholas VandenBrekel, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Sequiam Biometrics.

"Sequiam Biometrics foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"
raid

encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my
 the consumer biometrics marketplace is a very encouraging step for the industry. Biometrics being inculcated into our everyday lives is a significant shift in the current dynamics of the market, heralding the value and benefits of convenient security solutions," says Sapna Capoor, Frost and Sullivan Industry Analyst.

Rigorous testing and validation of consumer products is undertaken by Sequiam Biometrics to ensure that only totally reliable products are introduced in the marketplace. To ensure this, Sequiam Biometrics has invested heavily in research and development (R&D) for many years. This evaluation process has involved piloting products with a cross-section of consumers and modifying the product based on direct consumer feedback.

Sequiam Biometrics' extensive consumer biometric product portfolio includes products for the following key market sectors:

* Home Security Systems (BioVault, BioLock, Early Adopter OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  product)

* Financial

* Healthcare

* Hospitality Industry

Sequiam Biometrics has focused its energies on developing a wide range of consumer lifestyle biometric applications that are designed to serve these vertical markets. Also, in the pipeline are exciting products that will further enhance convenience levels for consumers that would normally not even consider integrating biometrics into their lifestyles. The compelling consumer value proposition that is Sequiam Biometrics is ready to engulf en·gulf  
tr.v. en·gulfed, en·gulf·ing, en·gulfs
To swallow up or overwhelm by or as if by overflowing and enclosing: The spring tide engulfed the beach houses.
 consumers in a gripping manner.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics econometrics, technique of economic analysis that expresses economic theory in terms of mathematical relationships and then tests it empirically through statistical research. , and demographics. For more information, visit http://www.frost.com

About Sequiam Biometrics

Sequiam Biometrics is a consumer-centric fingerprint biometrics technology company headquartered in Orlando, Florida. The company has extensive global reach with manufacturing, software development and sales capabilities in China, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , Taiwan and more recently sales and final assembly operations in Switzerland. The company's key intellectual properties include the manufacture of optical sensors, matching algorithms, circuit board design, associated software and hardware development and valuable patents. For more information, visit http://www.sequiam.com
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 27, 2006
Words:564
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