Frost & Sullivan Recognizes Autostrade S.p.A.'s Accomplishments with Transportation Company of the Year Award.LONDON -- In recognition of its overall excellence, Autostrade S.p.A. has been selected to receive the prestigious 2005 Frost & Sullivan Transportation Company of the Year Award. Effective organizational restructuring, innovative marketing strategies, outstanding revenue growth, focused market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and comprehensive promotional measures are amongst the key areas wherein Autostrade S.p.A. has distinguished itself. A strategy of internal reorganization and external acquisitions has been critical to Autostrade S.p.A.'s success. The acquisition of a new concession -- Strada Dei Parchi -- in 2003 placed two more motorways in Italy under Autostrade S.p.A.'s control, making it the largest motorway operator in Europe. At the same time, Autostrade S.p.A. has expanded its geographical reach into Austria with its new venture, Europass, that implements and manages the dynamic remote toll system for heavy goods vehicles heavy goods vehicle n (BRIT) → vehículo pesado heavy goods vehicle n (Brit) → poids lourd m heavy goods vehicle on Austrian roads. Since commencing operations in January 2004, this system has generated over EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 90 million in revenues. Further demonstrating its successful market penetration strategies, Autostrade S.p.A. has built a significant presence in the motorway markets of the United Kingdom and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "In a fiercely competitive toll collection market defined by cost competitiveness, Autostrade S.p.A.'s innovative strategy of outsourcing manufacturing has proved highly profitable," notes Ms. Hema Bhaskaran, Transportation Industry Analyst with Frost & Sullivan. "For instance, by outsourcing the production of components for the TelePass electronic toll collection Electronic Toll Collection (ETC), an adaptation of military "identification friend or foe" technology, aims to eliminate the delay on toll roads. It is a technological implementation of a road pricing concept. systems in Italy, Autostrade S.p.A. has been able to rationalize ra·tion·al·ize v. 1. To make rational. 2. To devise self-satisfying but false or inconsistent reasons for one's behavior, especially as an unconscious defense mechanism through which irrational acts or feelings are made to appear costs while benefiting from the economies of large-scale purchase." Autostrade S.p.A.'s successful implementation of the Europass heavy vehicle toll collection scheme in Austria and its TelePass project in Italy has reinforced the company's outstanding performance record. It has also enabled Autostrade S.p.A. to push for similar projects to be replicated in other countries. The company's promotional plans aim to leverage both new as well as existing markets. Autostrade S.p.A. per l'Italia -- the largest subsidiary of the Autostrade S.p.A. group -- uniquely focuses on expanding the electronic toll collection (ETC ETC - ExTendible Compiler. Fortran-like, macro extendible. "ETC - An Extendible Macro-Based Compiler", B.N. Dickman, Proc SJCC 38 (1971). ) market in Italy through educating non users NON USER. The neglect to make use of a thing. 2. A right which may be acquired by use, may be lost by non-user, and an absolute discontinuance of the use for twenty years affords presumption of the extinguishment of the right, in favor of some others adverse , manual system users and automatic toll collection systems users about the various benefits of ETC. Other expansion plans within the Italian market include the construction and maintenance of new motorways and installation of road user charging systems in new toll areas. Autostrade S.p.A.'s expansion and reorganization strategies yielded strong gains for the company in 2003 and 2004. Following the acquisition of Strada Dei Parchi in 2003, revenues of the company soared by over 8 percent to reach EUR 2.6 billion. In 2004, the phenomenal success of Europass not only contributed to over EUR 90 million within the first year of it becoming operational, but also boosted revenue growth by over 10 percent. "With its strategies and policies firmly set on overall growth and expansion, Autostrade S.p.A is all set to embrace a promising future and achieve a leading position in the global market for road transportation systems," concludes Ms. Bhaskaran. Frost & Sullivan Frost & Sullivan, a global growth consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. 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