Frost & Sullivan Recognizes Atmel for Product Differentiation Innovation in Microcontrollers.Business Editors/High-Tech Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--May 24, 2004 In a recent study entitled Strategic Analysis of the World Microcontroller Markets, Frost & Sullivan highlighted Atmel Corporation's pioneering efforts of its 8-bit AVR (Automatic Voltage Regulation) See voltage regulator. Microcontroller product line and named the company the recipient of the 2004 Frost & Sullivan Award A Sullivan Award may refer to:
A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics. Innovation. Atmel was the first company to bring a reduced instruction set computer (processor) Reduced Instruction Set Computer - (RISC) A processor whose design is based on the rapid execution of a sequence of simple instructions rather than on the provision of a large variety of complex instructions (as in a Complex Instruction Set Computer). (RISC RISC in full Reduced Instruction Set Computing Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s. ) instruction set 8-bit flash microcontroller to the market in 1997. Unlike the competition, the new AVR family of microcontrollers had in-system programmability and self-programming memory. This enabled remote upgrading of systems without a second central processing unit See CPU. (architecture, processor) central processing unit - (CPU, processor) The part of a computer which controls all the other parts. Designs vary widely but the CPU generally consists of the control unit, the arithmetic and logic unit (ALU), registers, temporary buffers (CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. ) where earlier, two CPU's were needed to reprogram re·pro·gram tr.v. re·pro·grammed or re·pro·gramed, re·pro·gram·ming or re·pro·gram·ing, re·pro·grams To program again. re the memory. "While this feature allowed Atmel to reduce system cost and made possible new applications, the AVR microcontrollers also consumed much less power, extending battery life in portable systems to make these products a highly integrated low-cost solution for customers," says Frost & Sullivan industry analyst Ramanan Rajagopalan. The other attractive feature in flash-based AVR microcontrollers is the ease of adaptability that enables programming until the last minute. The ability to reprogram the memory at the last step in manufacturing reduces the number of line items in stock. The in-system-program characteristic helps reduce inventory and logistics cost. For developing a low-cost, low power consumption, easy-use, high performance 8-bit flash microcontroller, Atmel is the recipient of the 2004 Frost & Sullivan award for Product Differentiation Innovation. Frost & Sullivan presents this award each year to the company that has best demonstrated the ability to develop and/or advance products with more innovative capabilities than competing vendors and products. It lauds Lauds is one of the two "major hours" in the Roman Catholic Liturgy of the Hours. It is to be recited in the early morning hours, preferably near dawn. Structure of the hour the successful adoption of a new or existing technology in an innovative manner that significantly contributes to product performance and the degree of technical change in the industry. The AVR code is up to 50 percent smaller than other architectures in the industry, providing ease-of-use to customers as well. "Because the instruction set is the same for parts with different memory densities, the customer can easily migrate from low-end to high-end applications with the same development tools," notes Rajagopalan. "They need to learn only one instruction set and one tool chain to migrate across the entire spectrum of applications." In short, Atmel has set the trend in flash technology in microcontrollers, positively influencing the market. The market share for flash microcontrollers has grown rapidly from 12 percent in 1998 to about 50 percent in 2003 -- a growth that clearly validates the technology brought in by Atmel. The company has been regularly launching products and enhancements in the AVR product line and has shipped over 500 million units of AVR 8-bit flash microcontrollers. This explicitly shows the growth of Atmel in the market from the time it introduced the product in 1997. Atmel is the Worlds largest supplier of 8-bit Flash Microcontrollers. With its technical expertise and ability to satisfy customer needs, Atmel is expected to scale greater heights in the future. About Atmel Corporation Founded in 1984, Atmel Corporation is headquartered in San Jose, Calif. with manufacturing facilities in North America and Europe. Atmel designs, manufactures, and markets worldwide, advanced logic, mixed-signal, nonvolatile memory and RF semiconductors. Atmel is also a leading provider of system-level integration semiconductor solutions using CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. , BiCMOS, SiGe, and high-voltage BCDMOS process technologies. About Frost & Sullivan Founded in 1961, Frost & Sullivan is recognized as a global leader in growth consulting. Frost & Sullivan awards are presented to companies that demonstrate excellence in their industry through diligence, commitment, and innovative business strategies required to advance in the global marketplace. Frost & Sullivan rigorously analyzes specific criteria to determine award recipients in a vast variety of market industries and landscapes. For further information, visit www.frost.com. |
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