Frost & Sullivan Presents Air2Web the 2003 Mobile Platform Award for Premium Content & Applications.Business Editors ATLANTA--(BUSINESS WIRE)--Oct. 13, 2003 Analyst Team Finds Air2Web Solution to be a Valuable Platform for Carriers to Generate New Revenue Opportunities Frost & Sullivan, a leading provider of strategic market research and consulting, has presented Air2Web the 2003 Mobile Platform Award for Premium Content & Applications. In their most recent report: North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Premium Mobile Content & Applications Market, Frost & Sullivan cited Air2Web as demonstrating excellence in the development of their Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. Platform (MIP MIP See: Monthly income preferred security ). Frost & Sullivan described the MIP as an innovative platform that enables the seamless delivery of a range of compelling premium services from a single platform across any carrier, network, or device. These services include promotional alerts, two-way SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. applications, polling and other permissions-based marketing campaigns. "Frost & Sullivan believes that the focus for the North American carriers is shifting from customer acquisition to long-term value creation, and carriers are evaluating a wide range of platforms to efficiently manage and deliver premium data services," said Brent Iadarola, Frost & Sullivan Industry Analyst for Mobile Communications. "We feel that Air2Web's solution will materialize as a valuable platform for carriers to generate new revenue opportunities, reduce churn and satisfy customers." "Air2Web is proud to be the recipient of Frost & Sullivan's prestigious 2003 Mobile Platform for Premium Content & Applications," said Sanjoy Malik, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Air2Web. "This award further confirms the functionality and robustness of Air2Web's Mobile Internet Platform. The platform's capabilities of delivering mobile content and simultaneously managing multiple, interactive events is exemplified by the over 250 events which have been powered by Air2Web and the millions of two-way SMS messages the platform has processed." Some of the many successful mobile campaigns Air2Web has powered for Cingular Wireless include the NCAA NCAA abbr. National Collegiate Athletic Association Men's College Basketball College basketball most often refers to the American basketball competitive governance structure established by the National Collegiate Athletic Association, or NCAA. History
Stock car racing is a form of automobile racing found mainly in the United States and Great Britain held largely on oval rings of between approximately a quarter-mile and 2. Polling Service, Charlie's Angels': Full Throttle Full Throttle can refer to:
Frost & Sullivan projects that the revenue and branding opportunities for mobile content delivery and interactive event marketing in the US will grow considerably in the coming years. They estimate the total market for premium mobile content and applications to grow from a mere $37 million in 2002 to over $2.2 billion by 2006. How the Award Recipient is Chosen In choosing a recipient for the Mobile Platform Award, Frost & Sullivan's analyst team tracks all new product launches, R&D spending, products in development, and new product features and modifications. They accomplish this through interviews with key market participants, product demonstrations, and extensive secondary research of proprietary data. All new product launches and products in development are compared and evaluated based on degree of innovation and customer satisfaction. Also considered are elements such as feasibility of product launch, likelihood of customer acceptance and acceptance rates, and estimated time to market. Competitors are then compared and ranked for relative positions. The company chosen to receive the award receives the number one industry ranking. Air2web's Mobile Internet Platform Capabilties Air2Web has direct connections to the Short Message Service (SMS) networks of many of the major US wireless carriers, which gives Air2Web intercarrier capabilities with the carriers. Therefore, users can opt into a wireless poll, contest or other two-way messaging event by sending one short code, and it works across all the carriers. Direct connections enable organizations to interact with their employees and customers in a very accurate, timely and personalized manner and on a medium which they constantly rely - their phone. The interest in two-way text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. is growing rapidly, as exemplified by the recent findings that 94% will read an SMS message, 24% of them will show or forward the message, and 15% will respond to a text messaging campaign. The Mobile Internet Platform Campaign Management Capabilities The Mobile Internet Platform Campaign Management capabilities include: managing the voting results, the voting restrictions, the interface to third-party media companies, usage reporting, response rules, subscriber permissions, and message throttling across the network. About Air2Web Air2Web's wireless technology mobilizes email, instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or systems, corporate applications and multimedia content to employees and consumers. Air2Web solutions generate new revenue streams through mobile marketing and cost-saving productivity gains for both carriers and enterprises. To date, Air2Web powers over 70 wireless applications in 30 countries and 27 languages for blue-chip companies such as UPS, ABN AMRO ABN AMRO Algemene Bank Nederland-Amsterdam Roterdam Bank (Dutch bank) , CBS (Cell Broadcast Service) See cell broadcast. SportsLine, Hoover's, eBay, and the Weather Channel. About Frost & Sullivan Founded in 1961, Frost & Sullivan is recognized as a global leader in growth consulting. Frost & Sullivan Awards are presented to companies that demonstrate excellence in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketplace. Frost & Sullivan rigorously analyzes specific criteria to determine award recipients in a vast variety of market industries and landscapes. For further information, visit www.frost.com. |
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