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Frost & Sullivan Names Oralbotic HydraBrush 2005 Oral & Dental Care Product of the Year.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Frost & Sullivan recognized Oralbotic Research, Inc. with the 2005 Oral & Dental Care Product of the Year Award at the Excellence in Medical Devices & Healthcare Awards Banquet in recognition of Oralbotic's outstanding contribution to oral hygiene Oral Hygiene Definition

Oral hygiene is the practice of keeping the mouth clean and healthy by brushing and flossing to prevent tooth decay and gum disease.
 through its comprehensive oral care product range.

Dentists today are increasingly emphasizing the need for good homecare oral cleaning systems. Studies have shown the many benefits of following a thorough oral cleaning regimen at home. For instance, it can help guard against the onset of painful conditions such as gingivitis gingivitis (jĭn'jəvī`tĭs), inflammation of the gums. It may be acute, subacute, chronic, or recurrent. The gums usually become red, swollen, and spongy, and bleed easily.  and periodontal disease Periodontal Disease Definition

Periodontal diseases are a group of diseases that affect the tissues that support and anchor the teeth. Left untreated, periodontal disease results in the destruction of the gums, alveolar bone (the part of the jaws where
 that are also expensive to treat.

"Oralbotic HydraBrush(TM) brand has given a whole new dimension to complete homecare oral cleaning systems," says Frost & Sullivan Research Analyst Vaishnavi Ananthanarayanan. "Under this brand, the company has launched highly innovative product offerings in the market for electronic oral cleaning systems."

HydraBrush(TM) Express is one such revolutionary introduction that is ideal for travel as it has the unique advantage of being small and portable and has a convenient travel case. Eight micro brushes surround the teeth and gums and perform an extremely thorough job in a brushing cycle of approximately 60 seconds.

HydraBrush(TM) Ultra is equally popular with dentists and patients, who describe it as one of the most comprehensive homecare total oral cleaning systems. This product offering has six brushes that establish the right angle of contact with the teeth and gums.

Both HydraBrush Models were designed to automatically execute the Bass technique of brushing recommended by the American Dental Association American Dental Association (ADA),
n.pr a nonprofit professional association whose membership is dental professionals in the United States. Its purpose is to assist its members in providing the highest professional and ethical care to the citizens of the
 (ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
). As a result, users have a better chance of removing bacterial plaque bacterial plaque
n.
See dental plaque.
 adjacent to and beneath the gingival margin gingival margin
n.
The top edge or crest of the gingiva surrounding a tooth.
 as the bristles are positioned partly on the teeth and gums at a 45-degree angle. HydraBrush Ultra also has four water jets positioned to directly penetrate the gingival gingival (jin´jv  pockets.

HydraBrush (TM) was clinically tested in 2002 and again in 2004. The study in 2004 showed that HydraBrush(TM) Ultra was far more effective in irrigating periodontal periodontal /peri·odon·tal/ (per?e-o-don´t'l)
1. pertaining to the periodontal ligament or periodontium.

2. near or around a tooth.


per·i·o·don·tal
adj.
1.
 pockets than a mouth rinse followed by the use of a competing powered toothbrush. HydraBrush Ultra's ability to introduce medication to the base of 5-6mm periodontal pockets could offer new modalites in the non-surgical treatment of periodontal disease.

The HydraBrush(TM) product line has proved to be an effective bridge between home dental care and professional dental care. The products have consistently gained over other oral cleaning systems in terms of ease of use and effectiveness, with dentists and consumers rating them as an exceptional experience in oral care.

"Oralbotic Research has achieved commendable growth since the launch of HydraBrush(TM) in 2003, and Frost & Sullivan believes that it has tremendous potential to continue growing rapidly," says Vaishnavi. "The impact and cleaning efficacy of HydraBrush(TM) can be aptly understood by the growing acceptance of these types of products within the oral and dental care market."

Held in San Francisco, Frost & Sullivan's 2005 Excellence in Medical Devices Awards Banquet honored world-class companies for outstanding performance and achievements in the medical devices industry. An annual event, the banquet recognized the quality and merit of distinguished individuals and companies.

About Oralbotic Research, Inc.

Oralbotic Research Inc., a California corporation, was founded in January of 2000. The company exists for the purpose of developing, manufacturing and distributing state-of-the art home oral care systems. The HydraBrush(TM) Oral Health Systems (Ultra & Express) are the company's flagship products. In HydraBrush(TM) Ultra, the company developed the first fully automated oral health system that provides all-in-one oral cleansing through simultaneous brushing, massaging, flossing flossing,
n the mechanical cleansing of interproximal tooth surfaces with stringlike, waxed or unwaxed dental floss or tape.

flossing aids,
n.
 and rinsing. Both HydraBrush(TM) Ultra and Express utilize a unique brush head that automatically conforms to the user's oral cavity oral cavity
n.
The part of the mouth behind the teeth and gums that is bounded above by the hard and soft palates and below by the tongue and the mucous membrane connecting it with the inner part of the mandible.
 and operates to eliminate human error the primary cause of poor oral health. Collaborating with industry leaders, Oralbotic Research is currently engaged in Research & Development that will significantly expand their product line. For more information, visit www.hydrabrush.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 founded in 1961, partners with clients to create value through innovative growth strategies. The foundation of this partnership approach is our Growth Partnership Services platform, whereby we provide industry research, marketing strategies, consulting, and training to our clients to help grow their business. A key benefit that Frost & Sullivan brings to its clients is a global perspective on a broad range of industries, markets, technologies, econometrics, and demographics. With a client list that includes Global 1000 companies, emerging companies, as well as the investment community, Frost & Sullivan has evolved into one of the premier growth consulting companies in the world. For more information, visit www.frost.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 22, 2005
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