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Frost & Sullivan Honors Omneon with the 2004 Market Penetration Leadership Award.


PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif. -- Frost & Sullivan's recent analysis, World Video Server Market, selected Omneon Video Networks as the recipient of the 2004 Market Penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
 Leadership Award for gaining market share growth in the world broadcast video server market. From holding less than 5 percent of the market only a few years ago, it now has more than 10 percent of the market and is the third largest broadcast video server vendor.

Omneon's phenomenal growth can be attributed in part to its extremely robust and competitively priced Omneon Spectrum media server. This product, with an advanced and modular architecture, is very scalable and supports a wide range of open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , making it suitable for both standard definition (SD) and high-definition (HD) video.

"Omneon offers a value-pricing model, giving customers a modular solution with a low total cost of ownership, which is perceived as more 'valuable' than that of competitors'," says Frost & Sullivan Industry Analyst Mukul Krishna. "Leveraging a robust partner program combined with a highly skilled sales force, Omneon has implemented a hybrid sales model, which allows the company to effectively sell into complex broadcast facilities and offer its customers a high level of expertise."

Omneon has been working on expanding its business relationships, recently joining IBM's DMC DMC Devil May Cry (video game)
DMC Detroit Medical Center
DMC Darryl McDaniels (rapper)
DMC Destination Management Company
DMC Del Mar College (Corpus Christi, TX) 
 initiative, as well as establishing partnerships with Sony and SGI (SGI, Sunnyvale, CA, www.sgi.com) A manufacturer of workstations and servers, founded in 1982 by Jim Clark. The company was founded as Silicon Graphics, Inc., but changed to its acronym in 1999. . Significant new customers in the last few years include Discovery Networks, MTV/Nickelodean Asia, BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
, PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
, Riyadh TV, Ten Network (Australia), Canadian Broadcasting Corporation “Radio-Canada” redirects here. For the French language TV arm of the CBC, see Télévision de Radio-Canada.

The Canadian Broadcasting Corporation (CBC), a Canadian crown corporation, is the country’s national public radio and television broadcaster.
, Deutsche Welle
This article is about the German international broadcaster. For the unrelated German radio company of the 1920s and 30s, see Deutsche Welle GmbH. For information about the musical genre, see Neue Deutsche Welle.
, Ceska Televize, RTL Televizija RTL Televizija is a Croatian commercial television network that was launched on April 30, 2004 and is 75.5% owned by the RTL Group. It was launched as the second commercial television network with national concession in Croatia, the first being Nova TV. , and Showtime Networks (Dubai).

"Over the past year, Omneon added HD capabilities to its systems, supporting either external codecs The following is a list of codecs. Audio codecs
Non-compression formats
  • Audio Interchange File Format (AIFF, container format)
  • Resource Interchange File Format (RIFF, container format)
 or the company's new integrated HD components," notes Krishna. "Building on its existing modular architecture, Omneon's new HD I/O devices plug into any Omneon system, making it possible for a customer to continue using their existing system for both SD and HD broadcasting."

The Frost & Sullivan Award for Market Penetration Leadership is presented each year to the company that has demonstrated excellence in capturing market share within its industry. The recipient has demonstrated strategic excellence in product innovation, marketing, and sales strategies that have resulted in the largest gain in market share over the past two to three years.

Omneon's dedication to growth and excellent ability to meet market demands are expected to stand the company in good stead in future.

About Omneon

Omneon Video Networks is the leading provider of cost-effective and flexible networked media servers for the broadcast and video industry. The company's unique strategy integrates a strong foundation in broadcast with the best practices of information technology, giving its customers the best of both worlds. Because Omneon Spectrum media server systems are based on an open and advanced architecture, broadcast and video professionals are able to minimize both upfront and ongoing expenses, while gaining the flexibility to capitalize on emerging opportunities. Omneon pioneered the use of open systems in broadcast and, as a result, receives wide support from the application developer community. Visit Omneon on the Web at www.omneon.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company founded in 1961, partners with clients to create value through innovative growth strategies. The foundation of this partnership approach is our Growth Partnership Services platform, whereby we provide industry research, marketing strategies, consulting, and training to our clients to help grow their business. A key benefit that Frost & Sullivan brings to its clients is a global perspective on a broad range of industries, markets, technologies, econometrics, and demographics. With a client list that includes Global 1000 companies, emerging companies, as well as the investment community, Frost & Sullivan has evolved into one of the premier growth consulting companies in the world. For more information, visit www.frost.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 21, 2005
Words:617
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