Frost & Sullivan Honors MedManage Systems With Pharmaceutical Customer Value Enhancement Award.BOSTON -- Frost & Sullivan announced that it has awarded MedManage Systems with the 2004 Customer Value Enhancement Award for the company's achievements in the area of physician promotion and marketing in the pharmaceutical industry. MedManage received this prestigious recognition at the Frost & Sullivan annual awards banquet A banquet is a large public meal or feast, complete with main courses and desserts. It usually serves a purpose, such as a charitable gathering, a ceremony, or a celebration. Sometimes a banquet consists of only desserts, but it is advisable to include main courses as well. held in Boston last night. Frost & Sullivan presents the Customer Value Enhancement Award each year to the company that has demonstrated exceptional abilities in maintaining and expanding its customer base in its industry. MedManage's innovative sales entry, customer acquisition and value-creation strategies set it apart from its competitors. The company's prescription-drug sampling solution, OmniSample, is a groundbreaking approach that increases value to both physicians and pharmaceutical manufacturers by expanding access to drug samples. Drug samples are an integral part of physician promotion and marketing activities and essential for physicians to better serve their patients. "MedManage's OmniSample Solution shows immense potential to help pharmaceutical marketers achieve broader, deeper and faster physician coverage with drug sampling," says Frost & Sullivan industry manager Dhiraj Ajmani. "OmniSample offers pharmaceutical companies a scaleable and cost-effective sampling system through all stages of the product life cycle. Its highly targeted, rules-driven approach provides a potent tool to complement a pharma marketer's sales force, expanding their coverage and supporting their sales strategies while optimizing use of samples and improving ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ," emphasizes Ajmani. OmniSample is an innovative fully integrated Web-based sampling service that is easy to use and can be customized to the unique needs of specific pharmaceutical companies' brands. Physicians access their own personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. "virtual sample closet" from either pharmaceutical Web sites or an extensive network of online physician channels, such as Thomson Healthcare's PDR PDR A trademark for Physicians' Desk Reference, a group of reference books containing drug listings, especially one for prescription drugs. PDR .net with whom MedManage has established strategic alliances. OmniSample addresses the frustration physicians have expressed regarding drug sample availability and consistency of supply and leverages their increased use of the Internet for clinical purposes. In a research study conducted by Elsevier's MDConsult, a MedManage partner, 74 percent of physicians expressed interest in using an online sampling system and almost 70 percent said they would order samples online weekly or as needed as needed prn. See prn order. , providing consistent supplies of samples to meet their needs. OmniSample removes the drawbacks associated with traditional direct marketing techniques for physician sampling that failed to meet physicians' expectations through a continuously available, personalized self-service sampling system. With a growing list of pharmaceutical companies and brands as customers, MedManage is expanding rapidly. The recent Series C financing led by Versant Ventures reinforces the value that MedManage offers the pharmaceutical industry. Frost & Sullivan honors world-class companies for outstanding performance and achievements in customer care and the quality and merit of distinguished individuals and companies each year at its awards banquet. About MedManage MedManage Systems offers the most comprehensive prescription drug-sampling solutions for the pharmaceutical industry. Designed to augment aug·ment v. aug·ment·ed, aug·ment·ing, aug·ments v.tr. 1. To make (something already developed or well under way) greater, as in size, extent, or quantity: field sales efforts, MedManage's OmniSample(sm) Solution includes the eMedSample(R) online drug-sampling platform, alternative drug-sampling systems, physician targeting and recruitment services and marketing informatics Same as information technology and information systems. The term is more widely used in Europe. . MedManage's solutions allow pharmaceutical companies to achieve broader, deeper and faster market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and provide a comprehensive sampling system through all stages of the product life cycle. Working closely with leading physician access partners and sample fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. organizations, MedManage ensures a fully integrated sampling solution. The company's corporate headquarters are located outside Seattle, Wash., with regional offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago and Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C. Additional information on MedManage can be found at http://www.medmanagesystems.com. About Frost & Sullivan Founded in 1961, Frost & Sullivan is recognized as a global leader in growth consulting. Frost & Sullivan Awards A Sullivan Award may refer to:
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