Frost & Sullivan Award Underlines Jentro's Exceptional Product Line Strategy.

MUNICH, Germany -- The 2007 Frost & Sullivan European Telematics and Infotainment Product Line Strategy Award is presented to Jentro Technologies GmbH in recognition of its core expertise and innovative product offerings in the off-board navigation and LBS space. Jentro secured this accolade through its innovative and extensive product portfolio which was judged to offer a cutting-edge location-based experience and superior performance to its clients' global customers.

"Technological innovation and partnerships with leading companies in the navigation sector has enabled Jentro Technologies to achieve a truly special position in the off board navigation and LBS market in Europe," says Frost & Sullivan Industry Manager, N. Praveen Chandrasekar. "Jentro is also commended for its ability to accommodate different market segments and work with and succeed in bringing new business models to the navigation market place, thus achieving a leading position in the highly dynamic off-board navigation market in Europe."

Jentro's comprehensive location-enabled services platform provides for flexible integration of dynamic, third-party and user-generated content. It supports advertising-based models and provides complex administrative services such as advanced billing and user profiling. The company's mobility solutions platform provides pre-packaged services for low-cost, accelerated speed to market all the way up to complex turn-key solutions supporting multiple mobile devices under a single user profile.

In 2007, Jentro developed the market's first advertisement-funded solution O-NAVI, for the directory DasOrtliche, a Company owned by Deutsche Telekom Medien and 100 local publishers. This award-winning navigation solution, which provides free turn-by-turn navigation to end users on mobile feature phones and smart phones, currently runs on over 160 mobile devices including vendors like Nokia, Samsung, Sony Ericsson, Blackberry and Motorola. Included with the free navigation solution, Jentro offers local search options for the end users, where they can utilize search options from a database with over 35 million entries.

In addition to being a mobile navigation solutions provider, Jentro is also working with the world's largest personal navigation device (PND) manufacturers to - offer connected services for the delivery of static and dynamic content that enhance their offerings. Manufacturers are using different connectivity options such as embedding SIM cards in new PNDs, enabling Bluetooth connectivity to mobile phones or using a USB cable to "connect" their PNDs for the delivery of real-time, two-way content. Jentro is at the forefront of providing connected service Application Programming Interfaces (APIs) to PND manufacturers and software providers for the integration and delivery of dynamic content such as traffic information, local search, weather information, event data and more.

"Jentro Technologies has demonstrated a true understanding of the off-board navigation market and its growing trends and has tapped into it by offering an innovative mix of mobile solutions for its clients," explains Chandrasekar. "Right from the industry's first advertisement-funded navigation product, to providing connected service APIs for PND manufacturers for the integration of real time dynamic content, the company has succeeded in offering a wide range of solutions catering to different customers on a white label basis."

"Winning this Product Line Strategy Award is a great honor for Jentro as we expand into new global markets and verticals with industry-leading and innovative products and services that are proving to be very valuable and meaningful to our clients' customers," adds Kate Edwards, Chief Executive Officer, Jentro Technologies.

The Frost & Sullivan Award for Product Line Strategy is presented each year to a company that has demonstrated the most insight into the needs and product demands of its customers. The recipient company has optimised its product line by leveraging products with the various price, performance, and feature points required by one or more market segments.

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Jentro

Jentro Technologies GmbH develops and markets a platform for mobility solutions including turn-by-turn navigation, integrated local search, traffic, social networking and vertical content integration. Through Jentro's platform, solutions have been deployed on over 160 different mass market mobile devices, on multiple operating systems, and in three continents. Jentro provides mobility solutions to enterprise customers worldwide and powers major mobile operators, mobile and portable navigation device manufacturers, retail brands and consumer brands. The company was founded in 2003 is privately owned and based in Munich, Germany - with worldwide offices in Chicago, London, Paris and Seoul. Further information is available at: www.jentro.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.awards.frost.com.