Frost & Sullivan Announces Newest Industry Outlook: U.S. Mobile Resource Management Markets.

Business Editors

PALO ALTO, Calif.--(BUSINESS WIRE)--April 26, 2004

Frost & Sullivan, a global leader in strategic growth consulting, hosts its latest Industry Outlook as it analyzes the U.S. Mobile Resource Management (MRM) Markets, Tuesday, April 27, at 1 p.m. ET.

Brent Iadarola, industry analyst for Frost & Sullivan's Mobile Communications Group, will provide service providers, independent software vendors (ISVs), systems integrators, enterprises, and related industry participants with an overview of the U.S. Market for Mobile Resource Management (MRM), a rapidly growing category of business productivity solutions integrating wireless communications, software applications and location technologies to help companies better manage mobile resources.

Highlights of the call include: market overview, revenue and subscriber forecasts, and information on sub segments of the market including Field Force Management (FFM), Sales Force Automation (SFA) and Field Service Automation (FSA).

To participate in the April 27 session, please e-mail Dustin McVey at [e-mail] with the following information:

-- MRM

-- Full Name

-- Title

-- Company

-- Phone #

-- E-mail Address 

Once we receive your information, we will e-mail you directions on how to register.

This industry outlook looks at the real world impact of MRM, a rapidly growing category of business productivity solutions integrating wireless communications, software applications and location technologies to help companies better manage mobile resources.

"The key tenet of the MRM value proposition is to reduce execution risk in field operations by automating mission critical business processes to improve management visibility, increase field staff productivity and reduce operating costs," says Iadarola.

With a host of sophisticated applications set to leverage improving network technologies and advanced mobile terminals, Frost & Sullivan believes that the essential ingredients for successful MRM solutions are in place. The three distinct market opportunities identified and analyzed by Frost & Sullivan include Field Force Management (FFM), Sales Force Automation (SFA) and Field Service Automation (FSA).

"Enterprises are facing tremendous pressure to utilize MRM as a means of gaining a competitive advantage, however, apprehension and uncertainty with the implementation process acts as a key barrier for enterprise adoption," says Iadarola.

Frost & Sullivan, an international growth consultancy, has been supporting clients' expansion for more than four decades. Our market expertise covers a broad spectrum of industries, while our portfolio of advisory competencies includes custom strategic consulting, market intelligence and management training. Our mission is to forge partnerships with our clients' management teams to deliver market insights and to create value and drive growth through innovative approaches. Frost & Sullivan's network of consultants, industry experts, corporate trainers and support staff, spans the globe with offices in every major country.