Frontier Cellular Chooses Lightbridge's Customer Intelligence Solutions to Proactively Retain Customers.BURLINGTON, Mass.--(BUSINESS WIRE)--Jan. 25, 1999-- New York-Based Wireless Provider To Deploy Churn Prophet and Channel Wizard Lightbridge, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :LTBG), a leading provider of customer acquisition and retention solutions for the global telecommunications industry, today announced that Frontier Cellular, a division of Frontier Corporation (NYSE NYSE See: New York Stock Exchange :FRO fro adv. Away; back: moving to and fro. prep. Scots From. [Middle English, probably from Old Norse fr ) and a leading provider of integrated wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. services to customers across Upstate New York Upstate New York is the region of New York State north of the core of the New York metropolitan area. It has a population of 7,121,911 out of New York State's total 18,976,457. Were it an independent state, it would be ranked 13th by population. , will use Lightbridge's Churn Prophet(R) and Channel Wizard(R) solutions to reduce customer churn and improve channel performance. "As competition heats up, Frontier Cellular recognizes the need for proven solutions that will help us retain valuable customers," said Dave Saeli, marketing base manager at Frontier Cellular. "With Lightbridge's easy-to-use, automated solutions, we can continually target our high-value customers with strategic retention programs that will decrease the likelihood of churn. After evaluating a number of options, we chose Churn Prophet and Channel Wizard to help us make better use of our internal resources, while allowing us to proactively manage churn." Churn Prophet is an analytical tool that uses data mining and predictive modeling technology to identify characteristics of subscribers who have canceled service in the past to develop predictions as to which subscribers are likely to cancel services in the future. Frontier Cellular will use Churn Prophet to analyze the lifetime value of their customers, giving them the tools to retain and increase market share in a competitive environment. Channel Wizard uses on-line analytical processing (database) On-Line Analytical Processing - (OLAP) A category of database software which provides an interface such that users can transform or limit raw data according to user-defined or pre-defined functions, and quickly and interactively examine the results in various dimensions (OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. ) technology that allows carriers to analyze and track bad debt, fraud, churn, customer acquisition status and distribution channel performance on a daily, weekly or monthly basis by market, channel, rate plan or geography. Frontier Cellular plans to use Channel Wizard for sales and marketing planning including decision making for improving channel performance, creating more targeted marketing programs and reducing customer acquisition costs. "Lightbridge helps clients transform large amounts of raw data into actionable customer intelligence. In a highly competitive industry, the ability to act on this knowledge can be a carrier's key to success," said Brian Connolly Brian Francis Connolly (5 October 1945 - 9 February 1997 [1]) was a Scottish rock vocalist, best known as the lead singer for the glam rock band, Sweet. Early life , senior vice president of sales and marketing at Lightbridge. "Our history and expertise in helping carriers manage customer churn will help Frontier Cellular take a managed approach to retaining valuable customers and ultimately increasing loyalty and profitability." About Lightbridge Lightbridge, Inc. (NASDAQ:LTBG), based in Burlington, Mass., is a leading provider of software-based services that help global telecommunications carriers quickly acquire customers and retain them over time. Lightbridge has leveraged its credit processing expertise into solutions that help carriers quickly and cost-effectively provide bundled services through new channels. Telesto(tm), Lightbridge's network of integrated customer acquisition and retention solutions, provides best-in-class credit, fraud, churn, channel and market performance solutions to such clients as ALLTEL Communications, AT&T Wireless, BellSouth Mobility DCS BellSouth Mobility DCS, LLC headquartered in Atlanta, Georgia, was a BellSouth subsidiary. BellSouth Mobility DCS operated 1900MHz GSM networks in a number of states in the South, clustered around South Carolina. , Omnipoint Communications and Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. . It is the only complete, workflow-enhanced system for customer interaction in the converged telecommunications marketplace. Additional information on the Company can be found on the Web at http://www.lightbridge.com. About Frontier Cellular Frontier Cellular, which covers more than 34,000 square miles and provides wireless service to customers in Rochester, Buffalo, Syracuse, Binghamton, Utica/Rome, Watertown, Elmira and the Adirondacks, is a joint venture between Frontier Corporation and Bell Atlantic Mobile. For more information, visit the Frontier Cellular Web site at www.frontiercellular.com. Frontier Corporation (NYSE:FRO) is one of the leading providers of integrated communications services --including Internet, IP and data applications, long distance, local telephone and wireless - to business customers nationwide. The self-healing Frontier Optronics Optronics, or optoelectronics in its less abbreviated form, is the science and technology making use of optics and electronics. It is sometimes synonymous with photonics, however the latter has a lesser emphasis on electronics. NetworkSM provides customers with faster transmission speeds, greater bandwidth capacity and unrivaled reliability. For more information and a map of Frontier's CLEC (Competitive Local Exchange Carrier) An organization offering local telephone service that is not one of the traditional telephone companies. The Telecommunications Act of 1996 allowed competition to the incumbent telcos (ILECs), enabling new companies (CLECs) presence, visit the Frontier Web site at www.frontiercorp.com. Channel Wizard and Churn Prophet are a registered trademarks and Telesto, Lightbridge and the Lightbridge logo are trademarks of Lightbridge, Inc. All other trademarks and registered trademarks are the properties of their respective owners. |
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