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Frontier Airlines to be the ``Official Sponsor'' of College Athletics in Colorado; Frontier Signs Agreements with Four of Colorado's Most Prestigious Universities.


Business Editors

DENVER--(BUSINESS WIRE)--Oct. 3, 2003

Frontier Airlines This article is about Frontier Airlines that was founded in 1994. For the company known as Frontier Airlines from 1950 to 1986, see Frontier Airlines (1950-1986).

For the similarly named Frontier Flying Service see Frontier Flying Service.
 (Nasdaq:FRNT) today announced that it has signed four separate agreements with the athletics programs of Air Force Academy, Colorado Air Force Academy is a Census Designated Place (CDP) in El Paso County, Colorado, United States. The CDP incorporates a large portion of the grounds of the United States Air Force Academy, including the cadet housing facilities. The CDP population was 7,526 at the U.S. Census 2000.  State University (CSU See DSU/CSU.

1. CSU - California State University.
2. CSU - Cleveland State University.
3. CSU - Channel Service Unit.
), the University of Denver Background and rankings
The University was founded in 1864 as Colorado Seminary by John Evans, the former Territorial Governor of Colorado, who had been appointed by US President Abraham Lincoln.
 (DU) and the University of Northern Colorado It has been suggested that this article or section be merged with and ()
University of Northern Colorado (Northern Colorado)
 (UNC (Universal Naming Convention) A standard for identifying servers, printers and other resources in a network, which originated in the Unix community. A UNC path uses double slashes or backslashes to precede the name of the computer. ), to be the exclusive airline partner of each.

This announcement follows Frontier's recent agreement with University of Colorado University of Colorado may refer to:
  • University of Colorado at Boulder (flagship campus)
  • University of Colorado at Colorado Springs
  • University of Colorado at Denver and Health Sciences Center
  • University of Colorado system
 (CU) athletics department to be CU's official airline marketing partner.

The agreements vary in terms of length, but all four agreements call for Frontier to receive prominent signage in applicable stadiums and arenas; participate in in-game promotions; receive prominent logo and advertising placement in university athletics publications; and have access to significant joint promotion opportunities. Specifically, the agreements include the following details:

University of Denver

-- Three-year agreement to be exclusive airline of the University

of Denver's Ritchie Center

-- Signage on Magness Arena's scoreboard and on both basketball

hoops during home basketball games

-- Opportunity to supply added value/special fare programs to

Coors Fitness Center members as well as on-going sporting

event promotions

University of Northern Colorado

-- Five-year agreement to be corporate partner of UNC Department

of Athletics

-- Signage at Nottingham Field, Jackson Field and Butler-Hancock

Field

-- Commercial spots during every UNC football game aired on KCOL KCOL Kirklees Communities Online  

-- On-going promotional opportunities

Colorado State University Colorado State University, at Fort Collins; land-grant with state and federal support; chartered 1870, opened 1879 as an agricultural college, assumed present name in 1957. There is a veterinary teaching hospital, an agricultural campus, and a research campus.  

-- Presenting sponsor of the "Frontier Out of Town Scoreboard" at

Hughes Stadium

-- Presenting sponsor of half-time promotions at all CSU men's

and women's basketball home games played at Moby Arena

-- On-going promotional and advertising opportunities

Air Force Academy

-- Three-year agreement as official airline of Air Force

Athletics

-- Advertising/promotion opportunities during all football, men's

and women's basketball, baseball and hockey events

-- Signage in Falcon Stadium, Clune Basketball Arena and Cadet

Ice Hockey Arena.

-- On-going in-game promotions

"College athletics have a long and glorious history in the state of Colorado and we are proud to support these great institutions as well as the students and communities they serve," said Frontier's Vice President of Marketing and Planning, Sean Menke. "These relationships provide great potential for exciting and innovative sports and travel packages and we look forward to bringing our low fares and industry-leading service to the students, alums, parents and faculties of these great schools."

About Frontier

Currently in its tenth year of operations, Denver-based Frontier Airlines is the second-largest jet service carrier at Denver International Airport This article is about Denver International Airport. For other uses, see KDEN (disambiguation).

Denver International Airport (IATA: DEN, ICAO: KDEN, FAA LID: DEN), often called DIA
 with a fleet of 40 aircraft and employing approximately 3,500 aviation professionals. Frontier and its affiliate Frontier JetExpress currently serve 40 U.S. cities with 200 daily flights. Frontier's maintenance and engineering department has received the Federal Aviation Administration's highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for four consecutive years. In August 2003, Frontier ranked as one of the "Top 10 Domestic Airlines" as determined by readers of Travel & Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 3, 2003
Words:499
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