Front Porch Inc. Retains Edelman Public Relations Worldwide and David Carson Design Inc.; Front Porch Appoints Global PR and Design Firms to Increase Visibility.Business Editors SAN DIEGO--(BUSINESS WIRE)--Feb. 22, 2001 Front Porch Inc., a developer of intelligent network services that enable ISPs to distribute personalized content to Internet users, Thursday announced its retention of the world's sixth largest public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, Edelman PR Worldwide, as well as nationally-acclaimed designer David Carson. "Front Porch has developed a proprietary technology that enables advertisers and other content sources to deliver precisely targeted content to Internet users," said Zachary Britton, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Front Porch. "We have employed the global resources of Edelman PR to tell the advertising industry, consumers, potential partners and investors about how Front Porch services can deliver richer content to Internet users, and become a leader in moving offline content to online formats," he concluded. Front Porch joins Edelman's roster of leading technology and Internet clients, including Agilent, Apple, AT&T, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , Ericsson, Expedia.com, Global Crossing, i2 Technologies and Microsoft. David Carson Design Inc. has developed Front Porch's current corporate identity. "David Carson has a proven track record and is well known within the advertising industry," said Britton. "We chose David because of his consistently fresh approach in creative execution," he concluded. David Carson has developed design components for a wide range of clients including AT&T, Citibank, Fox Television, JP Morgan, Lotus Software Lotus Software (called Lotus Development Corporation before its acquisition by IBM) is an American software company with its headquarters in Cambridge, Massachusetts. , Lucent, Microsoft, Mitsubishi, Verizon and Xerox. About Front Porch Inc. Front Porch develops and deploys intelligent network services that enable ISPs, advertisers and media companies to distribute customized content to Internet users. The company's services are completely site independent. Users will receive personalized content regardless of their Internet destinations. Front Porch's proprietary technology utilizes cookie-free profiling algorithms, enabling ISPs, advertisers and media companies to deliver high-relevancy content while protecting Internet user privacy. Front Porch's international headquarters are located in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . For more information about Front Porch, visit www.frontporch.com or call 858/630-3500. About Edelman Public Relations Worldwide A leader in public relations for more than 48 years, Edelman Public Relations Worldwide is a global communications firm with capabilities in all facets of public relations. With 42 offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Latin America, Europe and Asia, a staff of more than 1,800 and annual billings of $210 million, Edelman is the world's largest independent public relations firm, and sixth overall. For more information about Edelman, visit www.edelman.com. About David Carson Design Inc. David Carson is principal and chief designer of David Carson Design Inc. with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles. Carson and his work have been featured in over 150 magazine and newspaper articles around the world, including Eye, Idea, the New York Times, the New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. Guardian, Metropolis, the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , Domas, Communication Arts, Wired and Emigre. London-based Creative Review magazine dubbed Carson "Art Director of the Era," and the American Center for Design (Chicago) called his work on Ray Gun magazine "the most important work coming out of America." For more information on David Carson, visit www.davidcarsondesign.com. |
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