From the editor. (IABC Update).Let's let's Contraction of let us. say you've you've Contraction of you have. you've you have you've have been happy and comfortable with the same person, your "significant other," for many years. You're home relaxing at the end of a long day. The door bursts open and that special someone walks in, but something is different... very different. Your loved one is sporting a totally new look--hip and modern--a noticeable air of confidence and a big smile. The words you hear are "Surprise! I've had a complete makeover. Don't you just love it?" And as you attempt to return the smile with an equal measure of enthusiasm, thoughts are spinning through your head... "Why the change? What was wrong with the old you?" Then you think... "Well, I guess change is good. And you do look pretty incredible." And then you look closer and realize that the most important things--what you truly hold near and dear--are still the same. Welcome to a new Communication World. The dramatic design change probably struck you first. After extensive meetings with the CW editorial team and careful consideration of member feedback, the redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re you see was developed by David Balch, art director with our publishing partner, Douglas Murphy Communications Inc. The design followed David's vision and was inspired by the work of IABC's designer, Sallie Reynolds. On the editorial side, we've developed several new departments that bring forward a global spread of ideas, share strategies behind Gold Quill quill: see pen. award-winning projects and showcase top communication leaders. Your favorites--Wood on Words, Photocritique, Bookmark A stored location for quick retrieval at a later date. Web browsers provide bookmarks that contain the addresses (URLs) of favorite sites. Most electronic references, large text databases and help systems provide bookmarks that mark a location users want to revisit in the future. and Foundation Findings--round out the magazine's regular columns and departments. And we continue with four in-depth features written by a range of communication experts. We are particularly fortunate to be able to launch this issue with an insightful article on corporate culture by communication legend Les Potter A potter is someone who makes pottery. Potter may also refer to: People
in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. . So, while we move ahead with broad smiles over our new makeover, send us a quick note (cwmagazine@iabc.com) and let us know what you think. Our hope is that we've kept what has always been near and dear to you and added refreshing changes. NATASHA SPRING Executive Editor |
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