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From the editor.


What does it take to succeed as a CFO See Chief Financial Officer.  these days? Obviously, there are a lot of options available--and no single answer. There are duties galore, and the mix of those varies from company to company. We decided to interview four CFOs in very different industries, find out more about their companies and consider some of the varying ways in which success is bred.

One clear key to success is industry knowledge. Gregory Wright Gregory Wright may refer to:
  • Gregory Wright - an astrophycist
  • Gregory Wright - comics
, the CFO of Tesoro Corp., an independent oil refinery and marketing firm, has been in the energy business for 34 years, and at Tesoro for 11. He's been in varying segments of the market, and understands the ways to drive results in an exceptionally volatile business that has seen tremendous consolidation.

Another is flexibility. Robert Daleo, CFO of Thomson Corp., has ridden the convulsive con·vul·sive
adj.
1. Characterized by or having the nature of convulsions.

2. Having or producing convulsions.



convulsive

pertaining to, characterized by, or of the nature of a convulsion.
 changes that have taken the Canadian-American information giant from the newspaper and trade magazine arena to a focus on computerized delivery. Changes like that mean new metrics, new technologies to understand and a business strategy that moves with the evolving nature of information.

Then there is adaptability--in the case of Jack Tierney, finance chief at Dial Corp., to a whole new set of accounting standards. In 2005, Dial became a subsidiary of Germany-based Henkel KGaA, and adopted International Financial Reporting Standards International Financial Reporting Standards (IFRS) are standards and interpretations adopted by the International Accounting Standards Board (IASB).

Many of the standards forming part of IFRS are known by the older name of International Accounting Standards (IAS).
 (IFRS IFRS International Financial Reporting Standard(s)
IFRS Inter Frame Relay Service
IFRS Indiana Facilities Registry System
). Producing financial statements under those new standards is an obvious challenge, and so is the fact that his German management requires not just quarterly closes, but monthly financial updates.

[ILLUSTRATION OMITTED]

A fourth ingredient for success is the ability to leverage specific expertise. Bill Ger-ber, CFO of TD Ameritrade TD AMERITRADE Holding Corporation (NASDAQ: AMTD) is the owner of TD AMERITRADE Inc., the largest online brokerage in the world in number of online equity trades placed per day.  Holdings Corp., did our interview four days after he had been named to the top finance post. Obviously, it helped that he has been with the organization for six years, and has had a hand in all of the eight acquisitions the company has done in the past five years. But, he was an experienced M & A veteran when he came to the company, and was put in charge of the finance component of each of the deals.

Worth noting in this issue is a collective set of interviews with the CEOs of five of the largest U.S. accounting firms. Executive Editor Ellen M. Heffes, who interviewed the firms' CEOs back in 2004, asked them this time--in honor of FEI's 75th anniversary--to reflect on the changes they have witnessed in the accounting profession over their careers and particularly the impact of the Sarbanes-Oxley Act See SOX.  on their relationships with client companies and their CFOs.

The supplement on FEI's Hall of Fame that is bound into this issue deserves a few comments. It's the result of a lot of effort by the magazine staff, led by Creative Director Laura Avello, with text help from a couple of researchers and by yours truly. The timeline that you see in the middle of the section was painstakingly pains·tak·ing  
adj.
Marked by or requiring great pains; very careful and diligent. See Synonyms at meticulous.

n.
Extremely careful and diligent work or effort.
 created, using both old FEI FEI

Fédération Équestre Internationale.
 magazines and newsletters, as well as by sifting through the key events of the various years in the world at large.

The Hall of Fame inductees themselves were kind enough to give us some of their thoughts and feelings about being recognized among the first group to be so honored. The resulting package is, I think, a terrific marriage of content and design, and one we are very proud of.
COPYRIGHT 2006 Financial Executives International
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Marshall, Jeffrey
Publication:Financial Executive
Article Type:Editorial
Date:Nov 1, 2006
Words:558
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