From big cheese at mouse house to pioneer of Internet TV.

It's a long way from heading the Walt Disney Co., but Michael Eisner is getting back in the media game.

Eisner is behind two recent deals cut by San Diego-based Veoh Networks Inc. The most recent is a partnership with celebrity-focused US Magazine to create an entertainment show accessible on both Veoh's site and Usmagazine.com, creating a new player in the burgeoning celebrity news genre.

It's the second sizable deal this month brokered by the former Disney chief, who has a sizable stake in Veoh (the company raised $12.5 million in venture financing last year from Eisner, Spark Capital and Time Warner) and has spent the year since his Disney departure primarily on the lecture circuit.

Just prior to the US deal, the Internet television company announced that it would team with Hollywood's United Talent Agency to create an online resource for digital content submissions.

The US partnership will launch in February. Under the deal, US will provide exclusive video for the site, which will be powered by Veoh's technology. Users will also be able to submit their own videos.

Executives from Wenner Media LLC, which owns US Magazine, Rolling Stone and Men's Journal, said Eisner brought the idea for a partnership to them last summer, and serious discussions began in August.

"When we began talking about the deal, Michael (Eisner) was clear he thought Veoh needed to partner with a smaller private company that could respond quickly," said Gary Armstrong, Wenner's chief marketing officer. "Wenner is just that; we have a short reporting structure--if I see something we need to get done I can go right to (chairman) Jan (Wenner) and we can move quickly."

Armstrong said Eisner, who stepped down as Disney chairman a year early after a bruising battle with Roy Disney, was "very involved" in setting the details of the partnership.

Wenner currently has a Web site team of nine people and is adding four staff positions to handle the additional work, Armstrong said, though he was careful to emphasize the company is not scaling back the magazine's s print presence.

"We are absolutely not backing away from traditional media," Armstrong said. 'This is just another opportunity for advertisers to reach our valuable audience of young affluent women."

According to Nielsen Net Ratings, Veoh ranks 15th in visitor count among online video sites, with 520,000 unique visitors last month.

All involved are hoping Eisner's current project fares better than his short-lived CNBC talk show, "Conversations With Michael Eisner."