From Screw Caps to ''Distributor'' Cap: Don Sebastiani & Sons Launches ''The Other Guys'' to Sell Directly to Accounts.SONOMA, Calif. -- Following in the footsteps of its fast-growing Three Loose Screws (3LS) division, which solely markets wine bottled in screw cap screw cap n. A cap that screws onto the threaded mouth of a container such as a bottle or jar. closures, the family-owned Don Sebastiani Don Sebastiani grew up in Sonoma, California, United States. Born of August and Sylvia Sebastiani, he was the youngest of three children: Sam, Mary Ann, & Donny. He attended St. Francis Solano School in Sonoma, Bellarmine Prep in San Jose, and the University of San Francisco. & Sons today announced it has formed a new company -- The Other Guys (TOG) -- which will directly sell and distribute wines to accounts in eleven Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern counties. The Other Guys will pay special attention to restaurant clients, but will also service retail customers. "The screw caps were so popular that we've decided to don distributor caps," quipped company spokesperson August Sebastiani. The decision to sell directly is a bold move which will enable The Other Guys to get closer to its customers, hand-sell to smaller accounts and better tend to the overall needs of its client base. "Our family has been in the wine business for more than one hundred years and over four generations," said Sebastiani. "In a sense, what we're doing now is returning to our roots. Everyone else uses distributors," he said. "We're The Other Guys. We're convinced our customers will appreciate the personalized service and we will, in turn, be better equipped to react to changes in the market by having our finger directly on the pulse of the day-to-day business, just as we did in the very beginning." In addition to the Three Loose Screws wines -- Mia's Playground, Screw Kappa Napa and Fusee -- the company will also sell Duke, a wine made by Cepage LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . Don Sebastiani & Sons will also develop new labels exclusively for The Other Guys and will utilize alternative closures. The Other Guys will initially limit distribution to accounts in Monterey, Santa Clara Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Santa Cruz, Alameda, San Francisco, Contra Costa, Marin, Napa, Solano and Sonoma counties, with plans to expand its territory over the next several months. The Other Guys will be headquartered in the historic Leese-Fitch Adobe on the plaza in downtown Sonoma. The company is currently remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure. bone remodeling the offices and restoring them to 1845 period architecture. |
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