From Power Lunches to Dinner Cruises, Consumer Usage of Mobile Technology Changes with Every Stage of Life, IDC Finds.Business Editors/High-Tech Writers FRAMINGHAM, Mass.--(BUSINESS WIRE)--April 13, 2004 Understanding consumers' changing needs as they move through major life stages is critical for mobile technology vendors looking to penetrate key customer segments. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new study from IDC, as consumers advance through different stages of their lives, their interest levels, usage patterns, spending habits, and brand preferences for mobile and other technology products and services constantly change. According to IDC's new segmentation model based on cluster analysis Cluster analysis A statistical technique that identifies clusters of stocks whose returns are highly correlated within each cluster and relatively uncorrelated across clusters. Cluster analysis has identified groupings such as growth, cyclical, stable, and energy stocks. , the youngest early-adopter adult mobile consumers are "Fast Trackers," highly mobile Gen Xers strongly influenced by factors outside the home, such as their workplace and peers. Accordingly, three out of four Fast Trackers use business-branded PDAs, such as the Pocket-PC-based devices manufactured by HP/Compaq versus Palm-OS-based PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). models. Eventually, these individuals become more established professionally and financially, and many get married and have children, establishing "Techno-Tribes." Family influences play a key role in Techno techno electronic dance music that first appeared in the U.S. in the 1980s and became globally popular in the 1990s. It originated with Detroit deejay-producers who, inspired by European electro-pop, underlaid dreamy synthesizer melodies with rapid electronic rhythms. Tribes' purchases as evidenced by the ubiquitous penetration of entertainment products, such as home video game consoles This is a list of video game consoles by the era they appeared in. Eras are named based on the dominant console type of the era (even though not all consoles of those eras are of the same type). Some eras are referred to based on how many bits a major console could process. , portable game players, and cable/satellite television among this segment. Later in life, as these individuals move towards empty nest Empty nest can refer to:
adj. 1. Practicing or marked by economy, as in the expenditure of money or the use of material resources. See Synonyms at sparing. 2. Costing little; inexpensive: a frugal lunch. in their spending on mobile and other IT products and services. "Understanding consumers' life stages is a key element in targeting the consumer market with mobile technologies and services," said Dana Thorat, senior analyst of IDC's Mobile User program. "Consumers are a market in flux flux In metallurgy, any substance introduced in the smelting of ores to promote fluidity and to remove objectionable impurities in the form of slag. Limestone is commonly used for this purpose in smelting iron ores. , and the key to reaching these customers is understanding their changing mobility and information technology needs and what influences them as they advance through the years." The IDC study, Hitting a Moving Target: Consumer Life Stage Segmentation for Mobile Technologies (IDC #30989), profiles consumers in three distinct life stage segments - Fast Trackers, Techno Tribes, and Quintessentialists - as well as Mainstreamers who are consumers on a slower adoption path. Each segment profile compares mobile adoption patterns, family and workplace influences, work habits, technology experience and comfort levels, as well as brand preferences with regards to PCs, mobile phones, PDAs, converged mobile devices, and various other consumer-related products and services. The report includes the cluster analysis model, detailed cluster profiles, survey methodology and definitions, and actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. guidance for companies developing next generation mobile and home digital products and services. IDC's Mobile Advisory Council - a panel of more than 10,000 consumers, business users, and buyers of mobility solutions - is surveyed each quarter on a variety of topics. As of March 2004, residents of 87 countries are panel members, with approximately 84% of the panel based in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . To purchase this document, call IDC's sales hotline at 508-988-7988 or email sales@idc.com. About IDC IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations. IDC is a subsidiary of IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) , the world's leading technology media, research, and events company. Additional information can be found at www.idc.com All product and company names may be trademarks or registered trademarks of their respective holders. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion