From 2006-2010 the Compound Annual Growth Rate (CAGR) of Industrialised Dairy in Romania Will Be about 8%.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c49517) has announced the addition of 'Milk and Dairy Market in Romania, 2001-2010' to their offering. Introducing the complex analysis of the Milk and Dairy Market in Romania. The Romanian milk and dairy market registered significant changes over the last years and it is foreseen to be emphasising in the next period. The most important event which influences the market is the integration of Romania in European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the European Community . Home market. From total production of 6 billion litres, less than 25% is delivered to dairies, the rest being direct sales on free market and self-consumption. In 2006, 14-15% of raw milk production suite the European Union norms. Over the last 6 years, flavoured yoghurts and hard cheese registered the highest growth rate. In 2006 it observed a substantial increase of the main dairy products dairy products dairy npl → produits laitier dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl . Forecasts From the value point of view, in 2006-2010, the Compound Annual Growth Rate (CAGR CAGR See: Compound Annual Growth Rate ) of industrialised Adj. 1. industrialised - made industrial; converted to industrialism; "industrialized areas" industrialized industrial - having highly developed industries; "the industrial revolution"; "an industrial nation" dairy will be about 8%, from EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 614 mln. to EUR 838 mln. due to: * Currency rate of exchange (strengthening of RON with respect to EUR) * Development of consumption of high added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
* Increasing purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. with about 3-4%/year * Development of the modern retail chains - supermarkets, hypermarkets, cash & carry, discounters. Competitive environment. Producers started to adopt new packaging and processing technologies being constrained by increasing of competitive environment to improve quality of products. Despite the market consolidation of the first 10 producers, the sales made by them represented only 58% of the total volume of sales in 2006, only two of these producers having a quota bigger than 10 % in the last 2 years - Friesland Foods Royal Friesland Foods (Koninklijke Friesland Foods N.V.) is a Netherlands-based multinational cooperative that develops, produces and sells branded dairy products and fruit-based drinks. and Danone. Consumption and Consumers. Cottage cheese cottage cheese a soft, uncured cheese made from soured skim milk; most of the lactose is removed with the whey. Used in low-residue diets for dogs and cats. (white) has the highest penetration rate (79%), but the most important growth, between 2000 and 2005, were registered for flavoured and fruited yoghurt. On a scale from 1 to 10, the most preferred dairy products are processed cheese, and the lowest preferred is milk purchased direct from farmers. Sourcing of milk (of cow, of sheep, of buffalo) is one of the most important criteria for Romanian consumers in the moment of purchasing. Brand awareness and quality are the main attributes of choosing a product and not the price, which could anticipate into empiric analysis. General food stores are still the main forms of trade preferred by dairy consumers, but supermarkets account about one third of consumer preferences. Purposes of analysis: * To know the market sizes: structure, evolution, prices * Identify the players and understand the competitive environment * Objective image of performances and market trends * Point the strategic elements: influence factors, market drivers, key factors for success, SWOT analysis SWOT Analysis A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. * Useful instrument in decision making Topics Covered 1. Executive Summary 2. Demographics Data 2.1. Population structure, by age, by sex, by county, 2001-2005 2.2. Demographic trends 2.3. Population expenses structure, 2002-2006 2.4. Population expenses for milk and dairy, volume and value, urban and rural, by region, by family type, 2002 - 2006 3. Retailing in Romania 3.1. Retail structure in Romania, 2005-2006. Trends. 3.2. Retail evolution, 2001-2006 3.3. Retailer's activity and private label trends 4. Dairy Industry 4.1. Segmentation 4.2. Geographic concentration of industry 4.3. Support policies of the sector 4.4. Market structure 4.5. Quality 4.6. Packaging trends 4.7. Home dairy market 4.8. Competitive environment 4.9. Sales of Packaged Dairies 4.10. Consumption and Consumers 5. Dairy Industry in European Union 5.1. Summary 5.2. Production, imports, exports and consumption, by country, volume and value, 2001 - 2005 5.3. Evolutions and perspectives of dairy industry on medium and long terms 6. Strategic options for companies in the milk industry 7. Strategic Analysis of Dairy Industry (M. Porter) 8. SWOT Analysis Companies Mentioned - Albalact - Almera International - Angst Ro - Arla Foods - Bakoma - Bioef Brailact (Brenac) - Bucovina - Carmo Lact Prod - Covalact & Campina - Danone - Delaco Group - Ehrmann - Eurocheese - Five Continents - Friesland Foods & Napolact - G&B Lumidan - Gordon Prod - Hochland - IL Dambovita - IL Harghita - IL Mehedinti - Ilvas - Indlacto Mures Mu·re·  or Mu·reul - Lacta - Lactag - Lactalis International - Lactate LactateA salt or ester of lactic acid (CH3CHOHCOOH). In lactates, the acidic hydrogen of the carboxyl group has been replaced by a metal or an organic radical. Lactates are optically active, with a chiral center at carbon 2. Harghita - Lactido - Lactis - Lacto Solomonescu - LaDorna Group - Meggle - Oltina - Paulact - Prodlacta - Raraul - Sanlacta - Schwaben Molkerei - Sibiana - Simultan - Teletext teletext: see videotex. A broadcasting service that transmits text to a TV set that has a teletext decoder. It uses the vertical blanking interval of the TV signal (black line between frames when vertical hold is not adjusted) to transmit about a hundred - Tnuva Dairies - Vranlact - Zott Gmbh For more information visit http://www.researchandmarkets.com/reports/c49517 |
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